Do you want to know how to use visual storytelling in your campaigns? With this resource you can create engaging narratives and amazing content to use at strategic moments.
Here’s how a Digital Marketing team does it and the results they get!
To get more attention
Do you feel like your campaigns haven’t generated america phone number list traffic and engagement? Maybe the format used isn’t the most appropriate. Visual storytelling has great potential to attract attention and generate more actions from the public.
In addition to a coherent narrative, this model relies on visual appeal, as 40% of people are more likely to respond to visual stimuli than to text.
Launch a product
Visual storytelling can be a solid strategy audience engagement for launching a new product . In this case, the idea of the campaign is to generate the desire to buy, so the storytelling should focus on the advantages and added value that the product will have.
High-quality production creates the impression that there is a highly qualified product. Naturally, they will engage with the idea and be closer to conversion.
Seasonal campaigns how-can-a-company
Holidays, Black Friday, and various other bonaire businesses directory seasons are exciting times for consumers to buy more . Your brand can drive consumer desire with visual storytelling.
Great campaigns are additional motivators to drive your audience to convert. You can use a brand tracking tool to measure the success of your campaign and the conversion rate.
Campaigns should be appropriate for the season. This adaptation will serve to provide context that explains why the public should buy.
To create epic ads how-can-a-company
Brands can create epic ads using visual storytelling concepts. Some of the top ads use narratives that engage, excite and attract.
In addition to the high quality of visual productions, there is also the factor of public acceptance. A survey found that 92% of consumers prefer storytelling-based ads.
A well-told story, with visual elements that help portray the narrative, in addition to being attractive, can generate the results your business is looking for.
Which brands are using this strategy? how-can-a-company
Many brands are using visual storytelling right now. The most interesting thing about this strategy is that it imposes no restrictions. No matter the segment of the company, or even its tone of voice, it is possible to create an engaging narrative with the help of the image.
Let’s see some examples and cases below!
HubSpot
This is a good example of how a simple meme can generate identification in the recipient, tell a story and achieve great engagement.
HubSpot created a simple social media post that shows how one salesperson deals with the often incorrect perception people have about their job.
Burberry how-can-a-company
In celebration of its 160th anniversary, the brand produced an epic video in a format similar to movie trailers.
Burberry tells its story from its founding , showing the journey of its creator. In this example, the highlight is the fact that they create a portrait of a story in film format.
Gillette how-can-a-company
The brand decided to address the issue of male behavior, showing its impacts.
The Gillette We Believe: The Best Men Can Be campaign shows how it is possible, in everyday life, to deconstruct the stigmas of harmful behaviour towards others.
The engagement that can be achieved is related to the fact that the topic is increasingly discussed and men have become interested in abandoning old habits.
Visual storytelling can reach any audience on different platforms and using different media formats. With quality storytelling, portraying characters as regular people and addressing issues relevant to the consumer, it is possible to engage.
As you can see, Storytelling is a very relevant topic. After all, a good Marketing action is nothing more than telling a good story. That’s why you should continue studying the subject. Read our post on how to do Interactive Storytelling and get ready to delight your audience.