- Determine the purpose of your website. Is your website for sales? Are you building interest and awareness? Maybe you just want a business card. The purpose makes all the difference in how you design the website.
- Prioritize your content offerings. It’s a good idea to prioritize based on the needs and preferences of your target audience, not what you consider important. Put the most important content at the top of your hierarchy.
- Use clear headings. Use descriptive headings and subheadings to reflect what’s on the page and guide users through your site.
- Create a logical flow. Just as water follows the path of least resistance, so should your visitors.
- Structure your content to lead them from phone number list general to more specific content. Let them decide how deep they want to go.
- Use visual cues. Size, color, and contrast can create a visual difference between levels, such as larger fonts for main headings.
Whether you’re building a new website or revamping an old one, there are a number of tools that can help you organize your content. Dynomapper, for example, creates a visual inventory of your website, which is useful for content planning. An AI-powered tool, MarketMuse can help you create a logical content strategy for your website .
See also: Content marketing: How to create an effective strategy
Neat internal connections
Internal links not only help with site navigation the synergy between the components but also connect content, giving users and search engines a clear path within your site. They also help create a hierarchy of information and spread page authenticity throughout your site.
Instead of building links for the sake of internal links, be careful with your choices:
- Use descriptive text. Use link text that describes what they will find when they click on the link.
- Link to relevant pages on your site at different levels. Internal links should point to relevant content. Deeper links (links beyond the homepage, contact page, and services page) should point to more meaningful, interesting content on your site.
- Link within the body of the content. Search cob directory engines are smart enough to recognize a menu link compared to a link within the content.
- Whenever possible, create links within the content rather than in footers and menus.