When it comes to B2B companies , customers are companies. So the question remains: should the persona be a description of a person or a company?
The buyer persona will always be an individual. After all, the customer may be a company, but they are the individuals who make decisions, look uae phone number data for solutions, and use products . So, research should be done with them.
In the case of B2B companies, it is important to identify who your buyer persona is within the hierarchical structure, for example:
- the analyst;
- the manager;
- the director;
- the business owner .
Understand who makes the decisions and who plays the role of influencer and buyer so you can direct your strategies towards them.
How to create a buyer persona without clients?
If buyer personas are based on customer data, how do this is when you can bring continuous you conduct research if your company doesn’t have any customers yet or is launching a new product? Good question!
In such cases, there are other research methods you can use to better understand the audience that interacts with your brand and who would be an ideal customer.
These are the main solutions:
- market research (with respondents who fit your target audience);
- research with your contact base;
- Google Analytics analysis (if the company already has a website or blog );
- competitor analysis;
A combination of these methods allows you to mobile lead extract reliable data to build your buyer persona. They can also be used to complement data collection with customers, if you already have one.
Is there a tool to generate personas?
Do you want a tool to make this whole process easier? Rock Content and Digital Results developed the Fantastic Persona Generator !
This tool works as a guide to creating personas, with a series of questions to complete. At the end, you receive a PDF with all the documented information about the buyer persona and you can share it with your team.
How to create strategies and content for the person?
Now, the buyer persona has to enter into marketing strategies.When setting prices for a product, for example, you need to consider your buyer persona’s perceptions of the product and how much they would be willing to pay.
When thinking about site design, you should also consider the buyer persona profile, what content is most important to them, and how they would navigate through the pages.
When creating paid campaigns, the buyer persona helps define audience segmentation and create a
