How to optimize your company’s Instagram is becoming the social network of choice for Internet users, its use continues to grow and, despite not allowing content to be linked, it is helping us to get more qualified traffic.
As everyone knows, Instagram was acquired by Facebook and has gone from having 80 million users to having more than 400 million active users. Its growth is unstoppable, which makes us always keep it in mind in any digital marketing strategy.
Post contents
Convert your Instagram user profile to a business profile
Optimize your Bio
Use Featured Stories to showcase your services
Plan your content according to your corporate colors
Stories and videos
Interact with your followers
Contests and Promotions
Invest in Instagram Ads
Analyze and rethink your strategy
Convert your Instagram user profile to a business profile
This is the first thing. If we have a business, we must convert our personal Instagram profile to a business profile to take advantage of all the benefits. Of course, we must also link it to a Facebook account, this is mainly to be able to manage advertising and, in some cases, publish content on both IG and FB at the same time.
Company profile instagram
Optimize your Bio
Focus on creating a bio that stands out, using icons and line breaks to make your business presentation more attractive. Use an avatar image that fits into the circular space, that doesn’t get cut off, and above all, if you put a logo, make sure it can be read correctly.
instagram bio
With the company profile you can create several CTA calls to action. We already talked about this in this post:
How to book a table or sell tickets from Instagram
Use Featured Stories to showcase your services
Take advantage of Featured Stories to present your products or services with a good design. This will enhance your profile and give a better image, as well as allowing your followers to get to know you better without leaving your profile.
Instagram bio stories
Plan your content according to your corporate colors
Think about the big picture of your profile. Is it a mess and are you uploading photos without any planning? Change your mindset and plan the images you are going to use, review your brand manual and corporate colors and give your Instagram brand coherence.
Instagram branding
Stories and videos
Stories only last 24 hours after being published. They appear when you open the app, so they are becoming the format for viewing by users. It is important to make the most of them, even when you have published a post with text and you want it to be read, it is a good idea to comment on it in the stories.
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If you already have more than 10,000 followers, you can put links in the Stories with the typical “swipe up”
Encourage interaction in your stories: create polls, open questions, etc.
instagram stories
Interact with your followers
Use hashtags in your posts (but don’t overdo it). Classify them into general hashtags that describe your business or products, community hashtags (instagramers runners entrepreneurs) and your own hashtags that you can use to build your brand.
Find the hashtags your community uses the most and follow them to interact with other users.
Contests and Promotions
On Instagram you can run various types of contests, from setting a hashtag and having users use it by uploading their own photos to asking users to mention their friends. With these types of promotions and a good prize, you can get new followers to know you.
It’s worth reading Instagram’s rules for promotions first. For example, you can’t tag anyone or ask for them to tag you in photos (mentioning them in comments is a different matter), and you must always add Instagram’s full release of all liability on the part of each contestant or participant and the Acknowledgement that the promotion is not sponsored, endorsed or administered by Instagram or associated in any way with the platform.
Instagram rules for contests
Invest in Instagram Ads
Promote your content with Instagram Ads. Target your audience well through Facebook Business and create campaigns such as Posts or Promoted Stories.
Instagram Ads: How to create your first ad
Analyze and rethink your strategy
With the company profile you can access statistics and learn bm lists how your content works, as well as find relevant information about your audience such as gender, age ranges, origin, time spent online or most active days.
If you want more information
You can also use Iconosquare or Metricool to complete building your email list: a comprehensive guide your reports and get more information about the reach of your stories and content, as well as the response rate.
The more information, the better decisions. Never settle for what works and take risks to keep moving forward.