How We Made 500,000 Rubles in a Week Selling an Online Course - Sdelayemskiy Blog

We wanted to update the course based on student feedback – fix typos, add a couple of new lessons, and rework a few old ones to make it clearer.

We decided not to delay and do it before the end of the year, and at the same time increase the prices for the updated course by 2-3 times. And those who have already bought the course will receive all updates for free.

It turned out to be a great time limit: buy now because this is the last sale, when the course costs so little, next time it will be at least twice as expensive.

Landing page updated

We made the previous landing page whatsapp data in a couple of evenings on our knees, but it worked well – the conversion during similar sales was around 15%. It looked like

But before, we advertised the course mainly through our own channels – and it was bought by people who follow us, have taken the free course, read articles and trust in every way. Now we were going to invest more money in advertising, get a wider reach and hook those who don’t know us yet.

That’s why we decided to rework the landing page: add details about our experience and the course itself at the beginning, show more screenshots of lessons and reviews. At the same time, we updated the design to make it look more pleasant.

Here is the new version

We sent out a mailing list to the free course database

Here is our article with the announcement, which was published on the first day of the sale. 89 people came from the mailing list, 24 visitors and 2 sales came from VKontakte and Zen.

And here is the second article , which was published on the last day. 66 people came from the mailing list, from VKontakte and Zen – 2 visitors and 0 sales.

We have a free course of 8 lessons, which at the time of writing the case has already been completed by 7,000 authors. All previous times, mailing to this base gave the majority of sales.

This time we had a record low open rate of letters – 12-21% instead of the usual 20-30%. But even so, the mailing brought the greatest effect with minimal costs.

Sent 4 letters:

Announcement on the first day of the promotion – 17.4% open rate, 90 clicks

Re-announcement to those who did not open the first letter – 12.1% open rate, 47 clicks

One day before the end , with an emphasis on closed chat – 21.3% open rate, 49 clicks

On the last day – 13.5% open rate, 88 clicks

Added announcements to all released content

We have a weekly column – every Tuesday we benötigen sie hilfe beim erstellen eines benutzerdefinierten cms? from our subscribers. Anyone can ask a question about copywriting and content marketing, we choose the most interesting ones – and write an article-answer.

Articles are published in all channels: email newsletter (not a free course, separate), VKontakte, Yandex.Zen, announcements in Telegram and Facebook. Usually we insert banners with advertising of the free course in these articles, but now we have added announcements of the paid one.

Here we forgot to put UTM tags in the email newsletter. We know how many people went to the landing page from the emails, but we don’t know how they bought

Announcements were published on social networks

We wrote two posts on our social alb directory networks – on the first and last days of the sale. We promoted the first post to our subscribers for 1,400 ₽.

Results:

VKontakte – 151 transitions, 40 sales

Facebook – 16 clicks, 2 sales

Telegram – 47 clicks, 10 sales

I have a community on VKontakte called ” Overheard Copywriting “. I also published announcements there – 41 clicks, 6 sales.

Plus we made a couple of announcements on our personal pages. We didn’t get any effect from VKontakte, and my Facebook brought in a few sales:

My first post – 23 clicks, 2 sales

My second post – 45 clicks, 4 sales

Lesha Rozhkov’s first post – 22 clicks, 0 saless

Here I didn’t do direct advertising, but approached from afar: in the first post I told about the agency’s birthday, and in the second – about a bet with myself on a new guitar. And I invited people to the course at the very end and threw links in the comments. Such posts break through banner blindness, collect discussions under themselves, which increases the reach. The second post of the partner is just a regular announcement of a sale, and it is clear that the result is several times worse.

I also agreed to publish in two Facebook communities:

Targeted advertising has been set up

For VKontakte I made several versions of the announcement, for each I collected three audience segments:

Subscribers of my community “Overheard Copywriting”

Subscribers to other popular communities for copywriters

Automatic audience selection from VKontakte

I separately set up retargeting for those who visited the course landing page.

We spent 4,500 ₽ on advertising on VKontakte. We got 203 clicks at 22 ₽ and 3 course purchases. ROMI is less than zero, I’m not a good targeter, it was much better during previous sales.