Yes, the analysis of results is key in any Digital Marketing strategy , but the truth is that it takes on special importance when it comes to international Content Marketing.
Remember that when you distribute content to someone else’s audience, you will be constantly discovering users, so it is important that you use metrics and indicators to understand their perceptions and responses, which will allow you to adjust your style, messages and other strategic elements in time.
4 pillars of an international content marketing strategy
To close this guide on International Content Marketing russia phone number data we will explain the 4 pillars that will allow your strategy to be successful.
Attention!
1. International SEO
This comprehensive and in-depth concept encompasses decision-making and strategic actions that enable a website and its publications to contribute to the corporate internationalization project and position themselves satisfactorily in the target country.
Among the best practices of international SEO, the use of keywords and terms common to the local public stands out, on which positioning in search engines directly depends.
It is also essential to understand user intent in the SERPs , determining what type of content is relevant to them for certain keywords.
For example, when you type “lifestyle” into a search engine, what does your user want to know about? Good nutrition? Physical exercise? Ways to make money?
These are reflections that you should make about each keyword that, once analyzed, indicates good opportunities.
Finally, in relation to international SEO kent county and south east england technical aspects also play a fundamental role, and this is where the Hreflang tag, which we mentioned in a previous section, comes into the equation.
This is a valuable tag when creating content for your target market’s local audience , as it sends a signal to search engines when a user performs a query in a particular language.
This means that if you are targeting the English-speaking market, you will need to configure your site as “English”, using the “en” tag.
This will make you much more visible to Internet users in English-speaking countries, according to the IP analysis that search engines automatically perform.
2. Blog adapted to the local audience
You already know that every audience has its own particularities and differences, which you should take into account when feeding the corporate blog .
One of the key tactics to achieve this adaptation is the creation and dissemination of exclusive materials for the target country , which talk about its statistics, trends, stories, and more.
In other words, they are contents that are only of great relevance to the country you are targeting in your internationalization strategy.
Also, try to include in your texts and materials mobile lead references or examples that local audiences can empathize with, including historical figures, celebrities and other cultural elements.
To make this possible, build the Buyer Persona profile with information from the target country , directing all research practices (surveys, interviews, etc.) to people and users from that location.
In this free material we share with you all the information you need to create your Buyer Persona. Download it for free!
3. Research on international competition
The research element is also key in an international Content Marketing strategy, and will help you make better decisions.
Your research focus should include the competition of the target country. Analyze:
- how to communicate;
- what kind of content it generates;
- what tactics give you the best favorable results.
It is also very important that you detect the mistakes your potential competitors make, so that, logically, you do not make them.
This movement of analyzing digital competition in foreign markets is interesting, because perhaps you will discover them for the first time, since not all of them will be super-known businesses worldwide.
