It is almost impossible to talk about digital marketing and/or content marketing without mentioning the importance of Search Engine Optimization.So in this article I will cover this topic bringing data and insights from the State of Marketing Report 2023. Publish by HubSpot, Litmus, Rock Content, and Wistia, the report aims to help marketers prioritize their strategies and outperform their goals.One of the main study findings is that 88% of marketers who already do SEO work plan to increase or maintain their investment this year.
We can say that SEO is what helps people find what they are really looking for, while helping brands get their solution expos to the right audience at the right place. In the end, SEO is responsible for helping people solve their problems while playing an important role in businesses’ digital marketing and sales results.
SEO can not be consider a single tactic or action. It is complex and requires planning and time, especially when we talk about organic results.
The 5 pillars of SEO
Keyword ResearchIf you want to be on top of search engine results, you should know what your potential audience is looking for and what your competitors Cayman Island Mobile Number List are delivering.Use keyword research tools to make an analysis of these intentions. You could gain a better understanding about search volume, competition, and user intent for example. After that, find the best way to incorporate these keywords strategically into your website’s content.
If you want to find an easier way to do it and get suggestions on how to optimize for the content keywords you are targeting, you should try this AI Content Wizard.
Explore new SEO possibilities
The report points out these channels and brings some insights, but does not dive deeper into the possibilities of ranking videos. Short-form videos are a trend, but they can deliver even better results when combined with SEO strategies. Video platforms such as YouTube and TikTok have become a huge source of information and also a search engine. According to Google, nearly 40% of Gen Z prefer to search on TikTok and Instagram over Google Search and Maps. People use these AOL Email List platforms to find answers to their questions, and the algorithms are getting specializ to deliver the content a user is looking for.With that being said, why not take advantage of two result generating channels to perform even better? If you want to learn more about these tactics, I recommend these two articles:
What is YouTube SEO and 16 Tips To Rank Higher
TikTok SEO in 5 Steps: How To Make Sure Your Videos Show Up in SearchAs mention in the State of Marketing Report, the majority of marketers who already use SEO as a digital marketing tactic intend to maintain or increase their investments in this channel this year.
