Not suitable for food products. Black gives an aura of mystery and sophistication to advertising, making it a popular color among luxury brands. It helps buttons and text stand out against a light background, emphasizing contrast phone number list When using black as a primary color, it is important to make other content elements contrasting to maintain readability.
Black fits perfectly into the creation of videos and brochures
The psychology of black color in marketing includes the following aspects:
- associated with the concept of luxury and influence;
- encourages the client to purchase the advertised product;
- Suitable for use as a background.
Black is the main shade of such famous brands as Boss, Nike, Chanel, and also Beauty Studio Serge Klimov.
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White
White is easy to combine with various shades. This color is associated with purity, safety, freshness and modernity.
In the context of color psychology in marketing and advertising, white helps to focus attention on details, which makes it preferable for landing pages. However, it does not evoke associations with importance and urgency. Therefore, it is better not to use it for call-to-action buttons. White is widely used in advertising pharmaceutical and eco-friendly products, as well as clothing and health products.
The psychology of white color includes the following aspects:
- used as a dominant color;
- can be used as a background on landing pages and multi-page sites;
- It is difficult to overdo it with white color, it can be used in large quantities;
- used to highlight important information.
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White is used as a background color by brands such as Adidas, Sony, Chanel and BEEXIST.
Blue
Blue color has the following characteristics:
- relaxes;
- more often attracts men;
Some well-known companies that use blue in their branding include Ford, Gazprom, Russian Post and RTL.
Green
Manufacturers of food products, household chemicals, pharmaceuticals and environmentally friendly products use green in their campaigns.
Some key characteristics of the color green in advertising:
- evokes associations with growth and development, health, money;
- creates a relaxing effect on the eyes;
- attracts attention.
Brands that have successfully used in a world where millions of emails green include Tic Tac, Subway, Lacoste, Xbox, Heineken, Android and Fairy.
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Yellow
The use of yellow is aimed at attracting numbers lists attention and warning. It attracts those buyers for whom the emotional aspect plays a key role when choosing goods or services. This color is especially suitable for promoting fast food