Is a strategy that aims to improve your ranking in search results for specific keywords (though of course there are many ther purposes as well). Therefore, in many cases, the value measured by SEO personnel is the ranking of the target keyword. However, when considering the success of marketing itself, the number of searches for your product or service’s brand name is also very important. This time, we will introduce an article from Search Engine Land that focuses on brand search . Unleash your SEO potential with the metric “Share of search.” Let’s understand why this metric is important and the role branded search plays in providing SEO value. *Hereinafter, “Share of search” will be referred to as “Share of search.” SEO should be taken seriously. And search share is an important indicator. Let’s see why. table of contents What is search sharing? Why is it important? A tale of two websites How people buy products online.
Easy to remember and discover Public Relations SEO’s Secret
Weapon Brand mental availability is everything double share of search Brands grow by increasing sales, and SEO can help with this. What is search sharing? Why is it important Philippines WhatsApp Number Data Search share is an SEO metric developed several years ago by marketing experts Les Binet and James Hankins . The concept of search sharing is very simple. First, do a Google search to identify competing sites in your industry. Then, calculate the percentage of organic searches your brand receives compared to the total number of searches for all competing brands. Many SEOs are taught to ignore branded search because it’s free traffic. But this is not true. Branded searches are very important for several reasons, and you can reap many benefits by proactively increasing your branded searches. Search share is market share. There is also data that shows that brands with a high and increasing search share will have increased sales in the future. There are obvious reasons for this. Because the brands people want to buy are the brands they want to search for. If this is true, we have no choice but to understand it more deeply.
A tale of two websites Early in my career
I was involved in two projects for the same company. In effect, the two businesses were in the same industry, but they were different brands. The first brand was focused on advertising Kenya Telegram Number and promotion. Billboards, sponsorships, display ads, news features, etc. The second brand took the opposite approach and focused all its efforts on SEO and PPC . So the first brand had a bigger budget and was able to quickly gain brand traffic, backlinks, and sales. SEO and PPC had little effect. There are obvious reasons for this. It’s the reach number. Fundamentally, as with any business, in order to grow, you need to reach as many people as possible and make your presence known. If people don’t know they exist, they can’t buy them. That’s where search comes in. Thanks to keywords, brands no longer have to spend money trying to reach everyone. By using PPC, SEO, or both, you can meet potential buyers online. This is why “brand” marketing has been sacrificed for the last decade. However, there are problems with this method. How people buy products online Search is the new “shelf.” Marketing professor Byron Sharps says this, and it’s true. Imagine a supermarket.
