Black Friday arrived in France ten years ago and has become the fourth most important commercial event for brands, after the summer sales , the winter sales and Christmas. This growing success is reflected in our study, which shows that nearly 55% of brands say that SMS Infography Black Friday is an increasingly important commercial event .
With the growing success of this event, Black Friday has become a real commercial event and launches a series of marketing operations including Black Friday, Christmas sales and winter sales during these few weeks at the end of the year .
Marketing Campaigns Reimagined for This Black Friday 2020
Given the health context, brands have rethought their marketing campaigns for Black Friday 2020. SMS SMS While 46% of brands are planning smaller campaigns than last year, 55% of which are pandemic-related, 29% are organizing larger campaigns to !
Indeed, for 36% of advertisers, this 2024 edition is even more strategic for their business . The confinement and closure of physical stores is leading to a metamorphosis of the operation. SMS SMS And for brands, it remains a particularly suitable bulk sms master channel to promote the event, as it combines efficiency and immediacy. 52% of the brands interviewed will even use it exclusively to promote Black Friday 2020 offers.
Marketing for events like Black Friday is still reinventing itself , with the advent of new mobile messaging channels like WhatsApp Business, or RCS, which allows brands to share richer content with contacts (videos, files, images, carousels…).
RCS also introduces a new concept in mobile marketing: conversational commerce . A new approach to communication that allows your contacts to interact with brands, a growing expectation for all consumers.
An event that has become an unmissable event for brands
What place does Black Friday occupy among the marketing events of the year? How important is it for brands? What dynamics do they perceive? And above all, what impact has COVID-19 had on the planned marketing strategies?
This infographic illustrates the survey responses on an event that has become a must over line data the years and that this year has a special flavor for the brands – retailers and e-retailers – that we interviewed in late October early November.
