The health crisis has suddenly accelerated the digitalization of businesses . How do we communicate? SMS, a direct and immediate means of establishing contact , has made the daily lives of many people in France easier, not least the Government, as it has played an essential role in the fight against COVID . SMS French medtech players are more involved than ever and are proving their effectiveness in times of crisis .
A crisis that disrupts habits
Stores were closing, the population was confined, companies were preparing to experience a difficult and unprecedented period (Black Friday, winter sales postponed…). Stripped of their strong points, it was necessary to find a way out .
Faced with the need for physical distancing , the digitalization of stores has sms services intensified. To counteract the closure of physical stores, it was necessary to find an alternative that would allow maintaining contact with customers .
SMS was the ideal tool . Thanks to easy-to-set-up campaigns through our platform , very attractive costs and high opening rates social media advertising: the keys to a winning strategy! compared to other means of communication , many people have taken the plunge. Why shouldn’t you do the same?
SMSthe ideal tool for the digitalization of points of sale
SMS Each French person receives an average of 10 A2P (Application To Person) messages per month. These messages sent by companies to their customers are a key element in the digitalization strategies of customer relations.
The health crisis has accelerated the shift to digital in companies. SMS How has the use of communication via been affected? SMS To answer this question, our services line data have analyzed more than 170 million messages sent via our mobile messaging routing platform between January 1st and December 31st. September 2020 and January 31st, 2021.
SMS Here is our latest study sms master adn sms service on A2P use by companies in 2021.
See also the infographic below, which summarizes the main points of our study.
