Snapchat currently seems to be experiencing a second youth. Tired of the battle between Instagram and TikTok, users representing Generation Z see their place online in the application. Taking advantage of this situation, Snapchat decided to check how this generation perceives AR shopping experiences, looks at communication and commerce. Here are the results of the research.

Curiosity About Generation Z

Marketers, advertisers and companies should increasingly focus on Generation Z. They are already russia email list  largely responsible for the profits that these industries generate. As more and more young people are returning to the app, Snapchat decided to conduct research on the shopping experiences of this  11 tips to prepare for language immersion -1- how Generation  age group. In order to be able to

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ry, Snapchat decided to partner with Crowd DNA to survey over 19,000 people in 16 markets. The cuba leads results were divided into four distinct sections: commerce, communication, connections, and identity. All of the findings from the study illustrate how Gen Z approaches communicating with their friends, brands, and advertisers .

Generation Z and AR Shopping

Snapchat has pulled out some pretty interesting data for the first section of the study, trade. As it turns out, Generation Z is as much as 93% interested in using AR techn.