Corporate marketing is a philosophy that focuses on customers, stakeholders, society, and ethical responsibility. It’s embraced throughout an organization and becomes a part of its culture. A corporate marketing strategy centers on a cohesive narrative that ties together all aspects of a business, from its values and culture to its […]
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Brand analysis helps a business understand its market position, guide strategic decisions, and align its operations with customer expectations. It can help business owners identify their brand’s current state and understand what needs improvement. This knowledge is valuable in structuring and defining a unique direction for your brand. When you […]
Franchise advertising is a symbiotic relationship between a franchisor and a business owner. Both share a vested interest in the success of the franchise. A franchisor is an entity or company that owns and develops a successful business concept, brand, and operating system. They have established a proven business model […]
High-ticket sales is the process of selling expensive products or services that provide significant value to the customer. These transactions often involve a higher level of personalization, trust-building, and engagement compared to low-cost items. When you’re in this space, you must offer a high-quality experience that matches what the buyer […]
It’s no secret that refining the sales sequence is essential to a company’s success. But what is less known is that presales – the process of identifying and qualifying potential customers – is just as crucial, if not more so. Harvard Business Review reports that companies with successful implementation of […]
Brand research is the practice of assessing the impact of a brand’s messaging, design, and overall market strategy to determine its effectiveness in meeting business objectives. It enables businesses to pinpoint areas of strength that can be amplified in marketing management efforts and areas of improvement that require attention. Brand […]
A digital marketing roadmap is a plan that guides an organization’s digital marketing efforts toward its strategic goals. It is a comprehensive, long-term plan outlining the steps and milestones necessary to succeed in the digital field. With a clear roadmap, stakeholders can align their efforts, allocate resources efficiently, and track […]
Competitive landscape analysis is the process of identifying and evaluating your competitors in the market to understand their strengths, weaknesses, market position, and strategies. This competitive intelligence helps businesses position themselves effectively, identify opportunities, and anticipate industry trends to gain a competitive advantage. It’s tough out there. The marketplace is […]
Marketing information management involves turning raw numbers into insights that can boost your marketing plans. It’s how you keep your fingers on the pulse of the marketplace. Without proper marketing information management, you’ll be flushed with inaccurate or outdated data that may lead to flawed strategic decisions. This will hinder […]
Digitization has revolutionized customer acquisition marketing for businesses in the past twenty years. This new landscape presents both opportunities and challenges for companies. For business leaders, acquiring new customers is of utmost importance. The more potential clients a company can attract to its products or services, the faster its growth […]
Among the matters that most often come to a law firm at least in Mexico. Are family matters (divorce, above all) and labor matters. Regarding the latter they are almost always disputes relatd to unjustifid dismissals. That is lawsuits initiated by workers seeking their reinstatement in their positions. Or payment […]
Recently, the concept of frictionless has become popular in the business world . This refers to the fact that in every activity that companies carry out to interact with their customers. Whether in person or online any obstacle or barrier is eliminate during the purchasing process so that the consumer […]
