Chatbots are not an option for stressed customers; most prefer hybrid care: automated and human

A study by the Journal of Marketing indicates that chatbots can be a factor in the success or failure of a brand, in other words, a double-g sword. Kamila Dantas Dec 2, 21 | 5 min read chatbots customer experience Reading time: 5 minutes Chatbots have a negative effect on a company’s image when customers…