The world of sport always has room to integrate activities full of action and perseverance. Now, one will conquer the stages at the Paris 2024 Olympic Games: Breaking. Stretch well because today I will tell you the relevance of this sport dance! Break it down: The origin of breaking One […]
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Typically, B2B companies have operated their marketing strategies under a different logic than their B2C counterparts. While the latter have focused on building emotional relationships with the end consumer through powerful brands and persuasive messages, B2B companies have prioritized lead generation and direct conversion, leaving brand building aside. This paradigm […]
When we think of the Renaissance it’s easy to think of great works of art. Geniuses like Leonardo da Vinci and Michelangelo, and an explosion of creativity throughout Europe. But have you ever considered that behind this artistic and cultural effervescence there was a kind of marketing at play? Yes, […]
Project evaluation is a crucial component in the world of marketing. As it allows for identifying and measuring the results and learnings from strategies. Through rigorous analysis campaigns can be assessed based on their creativity. Execution and results, which contribute to raising industry standards and fostering continuous innovation. In this […]
Sports sponsorship is one of the most lucrative businesses for brands. The number of people who receive an advertisement or print is impressive. Of course, the price to pay is not cheap. In the 1990s, Nike and Reebok were in an intense rivalry for dominance in the sporting goods market, […]
In an increasingly interconnected world, the ability to communicate effectively. Has become a fundamental skill, not only in the professional sphere, but also in daily life. Public relations at its core is the art of building and maintaining. Mutually beneficial relationships between an organization and its public. For young university […]
Can you imagine entering a restaurant and feeling that everything is an experience, the music, the atmosphere, the food, the elements of the table, the aroma, the 5 senses at their best? This is when auditory marketing is a challenge when it comes to applying it as a strategy in […]
