Can you imagine entering a restaurant and feeling that everything is an experience, the music, the atmosphere, the food, the elements of the table, the aroma, the 5 senses at their best? This is when auditory marketing is a challenge when it comes to applying it as a strategy in […]
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The Alliance for the Strategic Value of Brands (AVE), the Media Research Council (CiM) and IAB Mexico present the Total Media Value Study 5th Edition. This study reflects current trends in advertising investment from 2019 to 2023, highlighting the evolution of the industry and covering both analog media and digital […]
The most recurrent concern of companies when it comes to issues that mix marketing with Law. Has to do with labor and intellectual property, in the understanding that. It seems this is the area that must be protecte permanently since a good. Part of the production is linkd to brands […]
Today, public relations (PR) faces challenges that while not new have been amplifie by the social. Political and technological context of our times. Globalization the exponential growth of social meia and the growing demand for transparency by the public have transformed PR into a more complex discipline in which organizations […]
Valentine’s Day – noisy and bright – has already become a favorite of many. But when preparing a campaign for February 14, it is important to understand that not all subscribers will happily accept letters with cupids and congratulations. In this article, we have prepared tips on how to create […]
A Telegram channel administrator can give subscribers the opportunity to openly express their opinions and discuss publications. In this article, we will tell you how to enable comments in a Telegram channel, and also consider several automate solutions for moderation. Why do you need comments in a Telegram channel? The […]
CRM saves time and helps manage customer relationships. In this article, we have compile a list of the best free and paid platforms. We consider the features, as well as the advantages and disadvantages of each. What is CRM A CRM system for business is a program for accounting transactions […]
Chrome extensions can significantly increase your productivity. Entrepreneurs using small business apps, accounting software, and innovative automation tools simplify everyday tasks and improve their businesses. In this article, we will look at the best Chrome extensions for business and highlight their functionality. The Best Chrome Extensions for Email Marketing Chrome […]
An old subscriber base is the email addresses of people who have forgotten about you. Let’s say you found business cards from last year’s exhibition and decided to send a letter to all contacts. Sending to such a base will lead to a high percentage of undelivered letters and spam […]
Christmas trees are being decorate here and there, Christmas melodies can already be heard in shopping malls, and marketers are preparing for New Year sales. Today we will tell you how to create a series of New Year mailings via email, Viber, SMS and chatbots, and share ideas for holiday […]
Two key email providers, Google and Yahoo, have announced new rules for companies that send out bulk emails. The changes will come into effect in February 2024 and will be mandatory. We’ll tell you what it’s all about and how to comply with the new requirements. Informal mailing etiquette has […]
A small company knows its clients inside out, and managers can devote time to each of them. If the flow of potential clients is growing and there is no longer enough time, how can you understand whether the client is ready for a deal and how to distribute efforts between […]
