When we think of the Renaissance it’s easy to think of great works of art. Geniuses like Leonardo da Vinci and Michelangelo, and an explosion of creativity throughout Europe. But have you ever considered that behind this artistic and cultural effervescence there was a kind of marketing at play? Yes, […]
Shopify Experts
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Project evaluation is a crucial component in the world of marketing. As it allows for identifying and measuring the results and learnings from strategies. Through rigorous analysis campaigns can be assessed based on their creativity. Execution and results, which contribute to raising industry standards and fostering continuous innovation. In this […]
Sports sponsorship is one of the most lucrative businesses for brands. The number of people who receive an advertisement or print is impressive. Of course, the price to pay is not cheap. In the 1990s, Nike and Reebok were in an intense rivalry for dominance in the sporting goods market, […]
In an increasingly interconnected world, the ability to communicate effectively. Has become a fundamental skill, not only in the professional sphere, but also in daily life. Public relations at its core is the art of building and maintaining. Mutually beneficial relationships between an organization and its public. For young university […]
At first glance, water appears to be a universal element, colorless, odorless and tasteless. However, anyone who has tried bottled water from different brands knows that this is not entirely true. Each bottle seems to taste subtly different, leading many to wonder: why? bottled water The answer lies in a […]
Since its first edition in 2019, Hot Fashion has emerged as a season that brings with it endless opportunities for growth and exposure in the fashion industry, being the perfect excuse to connect with its consumers in a meaningful way through the online ecosystem and emerging trends in digital communication […]
Artificial intelligence is the great technological revolution that has come to change everything. The vast majority of companies in the world have begun to benefit from the qualities that AI tools can offer. Among its main virtues are the ease it offers when generating content, processing information and analyzing large […]
In honor of International Coffee Day, which was on October 1st. I wanted to dedicate a column to the places that just by passing by bring back a thousand memories with the smell of something as delicious as freshly ground coffee or freshly baked bread, to the beautiful coffee shops […]
In recent years, the labor market in Mexico has seen more and more qualified professionals looking for opportunities beyond national borders. And while one of the main motivators was to obtain better income. The international talent diaspora or also known as “brain drain” has become a multifaceted phenomenon that goes […]
Although it may seem surprising, becoming part of the 1% on. LinkedIn (a platform that has already surpassed one billion users) is much more accessible than is commonly believed. A person in a plaid shirt Delves into his tasks on his tablet sitting at a table adorn shopify parallax design […]
We live in an era of diversity in organizations, marked by both multiculturalism and the coexistence of different generations in the market. In this scenario, the question arises: is it possible to reach all these people with a personalized and coherent brand message? Challenges of modern marketing Marketing departments face […]
Over the past five years, the tequila industry has seen 70% growth, with exports increasing by 41% during this period. Mexico, known worldwide as the country of tequila, exported more than 374 million liters of this iconic drink, directly benefiting more than 100,000 local families, according to the Tequila Regulatory […]
