The retail sector has been transformed in recent years by the rise of social media and has used e-commerce. As a driver of sales growth. Currently. Mexico is positioned as the number one country in e-commerce and retail growth. Worldwide with a market value of $658.3 billion pesos. Despite […]
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The Eiffel Tower, one of the most recognizable monuments in the world, is not only a symbol of Paris and France, but also plays a crucial role in marketing strategies, especially during major events such as the Olympic Games. In the framework of the Olympic Games in France, the Eiffel […]
The practice of Public Relations in the world of corporate communication depends, as its name indicates, on the relationship of a company or brand with its interest groups, including people who practice journalism . While all groups are important, the media in particular plays a crucial role in how brands […]
When we talk about sports marketing, we may mistakenly believe that we are referring to strategies that are limited to promoting companies in that market exclusively. However, the concept is much broader. “Shall we meet at home to watch the Euro Cup final?” “Did you watch the Copa America match […]
Today, Friday 26 July, the Olympic Games officially begin in Paris, France, with an opening ceremony prepared along the legendary River Seine, whose quays have been converted into stands for spectators of this great event. Olympics Since my childhood in the eighties, I remember that the Olympics had always been […]
We find ourselves in an era of constant change, where “new things” emerge in a matter of seconds and speed in communication has become a “necessity.” This has resulted in an increase in errors and mistakes in the way companies manage their public relations, whether due to ignorance, disinterest or […]
In a world where celebrities and influencers have a significant impact on the market. Logan Paul’s Prime drink has become a leading example of how the power. Of personal branding can drive a product’s success. Since its launch, Prime has managed to capture the attention of millions of consumers and […]
Hello community! Can you believe we’re already over halfway through the year? With the summer season in full swing in the northern hemisphere, it’s the perfect time to reflect on the retail design trends that have marked 2024. All of these stores have one thing in common: they intertwine design […]
Knowing how to respond appropriately and in a timely manner to a crisis situation. Will be of vital importance to preserve reputation and rduce the negative impact on the company. Every crisis presents opportunities and challenges, but it is essential to assume responsibility, show genuine interest in resolving the situation […]
Speaking of business, when we come up with the idea of setting up a business selling products or services. What comes to mind first is what we are going to offer specifically. And then what has to do with the logo and the corporate image in general, at least in […]
The world of sport always has room to integrate activities full of action and perseverance. Now, one will conquer the stages at the Paris 2024 Olympic Games: Breaking. Stretch well because today I will tell you the relevance of this sport dance! Break it down: The origin of breaking One […]
Typically, B2B companies have operated their marketing strategies under a different logic than their B2C counterparts. While the latter have focused on building emotional relationships with the end consumer through powerful brands and persuasive messages, B2B companies have prioritized lead generation and direct conversion, leaving brand building aside. This paradigm […]
