Now that you understand what a persona is and what the concept is for, it’s important to delve deeper into the different types that exist . Yes, there are a few options within that central idea. And each one has a different purpose. So how about learning more details about each of them? Check it out!

Buyer persona

The most common example within this universe is the switzerland phone number data  buyer persona. As its name indicates, it is a semi-fictional profile that represents your ideal buyer. That is, the behavior, demands, challenges and objectives of your company’s final consumer. From this creation, you can direct your efforts to generate a positive impact on the potential client and increase your sales possibilities .

Whether it’s to understand preferences regarding payment methods or to identify how your solutions can solve that customer’s problems, by understanding that consumer’s purchasing behavior, it’s easier to plan an efficient strategy and achieve the expected results.

Audience persona

Interaction and engagement between brands and users is also very important in the digital scene and, often, that audience has a different profile than your buyer.

To do this, it’s best to create an audience persona that represents those who visit your social media pages, read your blog posts, or even watch your videos. For those looking for brand awareness , this is essential.

Proto persona

The proto persona is an initial version of the many personas of a company. It is created through a brainstorming session with your team, evaluating what the main characteristics of your clients are. This is an initial direction to begin structuring the creation of more complete profiles .

Brand persona

The persona doesn’t just have to be your consumer or audience, it can be your own company. That’s right! The idea is to humanize your brand, creating a profile that represents the company’s values ​​and vision, and thus translate those concepts into more effective messages .

In this article you will see the difference between buyer personas and brand personas .

User persona

This is a variation applied in the UX universe .

The main objective in defining a User Persona is to  seo link database on the internet understand the user’s behavior when visiting a website, identifying what types of design elements and fonts may be more pleasing to the profile of visitors a company wants to attract.

How to choose the most suitable type?

It is also important to understand that there is no formula for choosing the most suitable person. Everything depends directly on your goals.

For a company that aims to invest in Content Marketing to mobile lead   strengthen its online reputation and gain relevance within its segment, for example, it is necessary to know its audience and have an efficient and humanized tone of voice.

In that case, audience and brand persona would be the most relevant options. For an ecommerce whose main objective is to sell more, without worrying about the relationship outside the purchase journey, the most important thing is to know who will buy their products by structuring the buyer persona .

So, the most important thing is to define what your objectives are and, based on that, create the personas that meet your demands. In an ideal world, the more people, the more effective your Sales and Marketing messages and strategies will be . For those who want to optimize results with integrated positioning, that is the most effective option.

Before defining a marketing strategy, it is important to know the people who will be impacted by the proposed action. To do this, you must understand the characteristics of both the target audience and the buyer persona.