As we have already said, it is a semi-fictional character, based on real data, that represents a brand’s ideal customer. It is also known as an avatar .

The objective is to create a profile that synthesizes the main characteristics of the clients so that the brand can create strategies that impact its audience and are capable of satisfying their demands .

To create the buyer persona, it is necessary to investigate:

• who are your customers;
• what is your job;
• what they do during the day;
• how they are informed;
• what are your greatest needs.

Buyer personas are therefore based on data, not  uk phone number data the marketing team’s assumptions.

The concept of Buyer Personas was created by Alan Cooper , a software designer and programmer, when he developed a project management system in 1983.

Kathy was a project manager and was interviewed by Cooper, who wanted to understand her job better. According to the programmer, she was a kind of primitive buyer persona.

Throughout the project, Cooper engaged in internal dialogues, as if he were Kathy explaining what she needed from the software in her daily life.

In this way, the importance of the buyer persona was understood: with it in mind, from the perspective of their doubts and real needs , it was easier to understand and solve complex design and interaction problems .

Later, buyer personas were formalized by him and became a method of his design processes. Finally, in 1998, he released the book in which he explains the concept of buyer persona. On his website , he tells the whole story.

Over the years, the buyer persona has extrapolated from the universe of interaction design to marketing.

With Inbound Marketing and Content Marketing , the concep seo is beyond any doubt t became even more popular. Today, the buyer persona is one of the main planning tools for brands that focus their strategies on the consumer .

Diego, 30 years old, workaholic, married and marketing manager of a medium-sized company in the area of ​​Digital Marketing.

Their main obstacles are the lack of budget to invest in new solutions, the excess of tasks, the difficulty of managing time and the lack of available mobile lead  manpower to put all their ideas into practice.

A persona or buyer persona is a semi-fictional profile that represents a company’s ideal customer , created to help your business better understand who the customer is and what they need.

What is the difference between persona and target audience?

If you work in marketing, you are probably used to working with the concept of target audiences in your campaigns. But now, it is buyer personas that are becoming popular.

But aren’t they the same thing after all? No, buyer persona and target audience are different !

The target audience emerged in the context of Marketing 2.0, when brands began to place the consumer at the center of their strategies.

Instead of creating campaigns for a large number of consumers, they began to segment markets by age, location, gender, income, education, interests, among others. In addition to psychological and behavioral characteristics .

The target audience, therefore, is the definition of a segment of people with common characteristics that the brand chooses to direct its campaigns and advertisements towards.

• Professional profile: Personal life and hobbies: Married, he likes to spend his free time with his family. He enjoys going to jazz shows and spends much of his free time on social media;
• Objectives: You want your company to achieve specific results and