Hello! As you know, gender holidays are approaching. And if you are asking yourself questions like “What to give your husband on February 23” and “How to please your belov on March 8”, this article is for you. In it, we, together with event manager Arina Lutsenko, talk about our New Year’s gift. You can adapt this idea and make an unforgettable surprise for your lov one.
Where it all began
The company has an annual tradition of giving gifts to partners to share warm emotions. Most often, we make boxes – boxes with various useful and inspiring elements.
We always try to come up with something unusual and relevant. Before we move on to the gift for 2023, we suggest looking at some photos of last year’s gifts.
This is what the 2014 boxing look like, for example
The box contain everything that could survive the crisis year:
perpetual lego calendar,
rubik’s cube,
surprise card with a flying cube and wishes,
kraft box.
Another great example is the Security Box, a gift from 2017. We put in it:
a box in the form of a safe,
text-instruction on safety in NG,
a book about internet safety,
RFID protect cardholder,
webcam stickers,
postcard,
foil to make a tinfoil hat for complete protection.
Gift of 2017
Gift of 2017
In the difficult 2020, the main concept of the gift was the future. We decid to fantasize about what the coming year would be like and put a wooden letter F ( F uture), a funny checklist for the coming year and stereo-vario postcards with futuristic scenes (mini-copies of paintings by a contemporary artist) in the box. By the way, it was the company’s employees who suggest the paintings and chose the names for them.
Let’s take a closer look at each element
Postcards
In the second half of 2022, neural networks experienc a new wave of popularity. The Internet was full of anime photo iting and bright masterpieces creat from a couple of words. We had already work with AI, so we boldly decid to implement this experience when creating a gift.
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We decid to use MidJourney , which was recently discuss in the blog. The essence of the neural network is that it can recognize print text and convert it into images. Therefore, before starting to generate images, we had to decide on the meanings and emotions that we want to convey to recipients through art.
We brainstorm with the team and identifi 5 common ideas:
Feel the real → live and enjoy the moment, rejoice in every day.
Awaken creativity → catch the creative flow, fantasize, generate ideas.
Hear yourself → follow your desires and don’t forget to take care of yourself.
Organize the chaos of thoughts → maintain calm and clarity of mind.
Focus on what’s important → concentrate on the main thing, enter a state of flow and feel the energy to act.
After we decid on the concept, we decid to conduct a small survey of colleagues. In it, we ask the guys to describe their visual associations in order to fe them to the neural network later.
For example: hear yourself → go on a trip, climb a mountain, breathe fresh air, etc
Then the process of creating images began under the control of our designers. The neural network can be compar to a young artist who does not succe at everything the first time (in our case, the hands were very poorly drawn).
AI Option
AI Option
The design team help bring the images to perfection. Here are examples of what the final result turn out to be.
Pictures after processing by designers
The trick with such images is that they are quite abstract. This means that you can look at them endlessly, find new images and meanings. Therefore, everyone can place the cards on their desktop and change them periodically depending on their mood – for this we have put a special stand.
We pass the collect visuals, their phone number mx descriptions and the sounds of the DC to the sound designer, and receiv 5 tracks that allow the mood of our cards to come to life.
The composer organically incorporat the noise, beeping and crackling of the machine room into the melody. They will help relieve stress, concentrate on what is important, feel productive or slow down and dream.
We put a QR code on the back of the postcards and the envelope for their packaging, thanks to which a person got to a special landing page with tracks. You can also listen to them and add them to your playlist.
Aroma
This is the only element of the gift that was not creat with the participation of AI. But at the same time, it retains the idea of the contrast between something soulful, warm and lifeless, machine-like.
This is exactly what the candle reflects – cold stone + fire:
a concrete glass, which is associat how do I personalize my emails? with something reliable (just like our racks in the data center);
wooden wick, crackling sound and warming heat – associations with comfort and safety.
In addition to the pleasant crackling sound, our candle has a scent. We decid to poll our colleagues again, because our main task was to choose a universal and unobtrusive option.
Candle
In the end, we settl on cotton – it’s a clean, fresh and unobtrusive scent
If you also want to give a candle to a lov one, take a closer look at both classic mono-aromas: citrus, lavender, peonies, and unusual ones: tobacco and vanilla, freshly bak bread or beer (there is such a thing too).
Package
And the last element of the gift (but not the least important) is the box. We chose a neutral, laconic, calm option that contrast favorably with the bright cards.
