Visual communication: understand what it is, examples and its importance in companies

Visual communication is capable of enchanting, attracting and persuading. Without images, colors, photographs, graphics and other types of visual aids, marketing loses strength. That is why we created this article to explain how to strengthen the way your brand communicates visually.

Camila Casarotto

Nov 17, 21 | 11 min read
Discover what visual communication is, its elements, specific examples and how it influences marketing
Reading time: 9 minutes
Choosing a color for your site design, setting the position of your title, or creating a specific font for an ad are all key marketing tools, right?

So, you must understand the power of visual communication .

Everything that is visual communicates. A color, a font, a photo, an illustration, a graphic… When creating marketing pieces, all of these choices determine what the brand conveys to the market and impact the way the public perceives its image.

Therefore, visual communication must be part of brand planning, as a priority for marketing and branding .

In this article you will better understand what visual communication is, its importance in companies and how to prioritize this area in your business. Follow it to find out everything:

What is visual communication?
How does visual communication work today?
What is the relationship between visual communication and marketing?
How important is visual communication in marketing?
What are the best examples of visual communication in marketing?
How to develop a company’s visual communication?
What is visual communication?
Visual communication is the process of transmitting and receiving information through visual resources .

Although it can be combined with written macau email list 150000 contact leads or audio language, visual communication does not need any text or sound to exchange messages. The information is in the colors, shapes, images, illustrations, among other signs of visual language , and in the way they are organized and classified.

This type of communication is present throughout the world around us. decor of the room says a lot about a person’s individuality, right? You can tell that they are more relaxed if they have colorful furniture, fun drawings, and some clutter in the room.

In this way, you can already see how visual resources are able to convey information that even words cannot explain so well. Later, you will understand why this is so important for marketing .

How does visual communication work today?
Visual communication has always existed. It is reminiscent of rock art, with graphic representations of animals, plants, hunting scenes, rituals and abstractions.

Their exact meaning is still unknown, but these images

communicate prehistoric information, values ​​and beliefs.

But visual communication gained further momentum with the invention of photography and film in the 20th century. Photographs and films began to record customs, environments and events, as well as serving as entertainment. With their distribution at scale and speed, the relationship between people and images has been transformed .

In this context, advertising and journalism appropriated visual communication to transmit their messages. Thus, images ceased to be naive and began to fulfil functions and interests in social communication and to encourage certain behaviours.

See, for example, the power of the image in US war propaganda :

In today’s world, the production and reach of images has multiplied, as well as their influence on our behavior . It has never been easier to take 52 inbound marketing statistics every professional should know a photo, record a video, create a design and publish it on social media… You can do all of this with your cell phone, which is with us all the time.

So, we live today immersed in a world of images . They can help us build a rich repertoire of visual references, delight our eyes and amuse us with memes, for example. But they can also propagate an illusory vision of life, as is happening on Instagram these days.

Visual communication shapes our behavior, arouses our by lists emotions and influences how we perceive the world. And today’s marketing knows this all too well.