Let’s say your buyer persona is a teenager looking for their first smartphone. For every keyword we map throughout their journey, there’s an associated question or need.

So for each question or need, we need to produce a  uganda phone number data type of content or generate an agenda for blog posts.

This is how the buyer persona influences strategies. In Inbound Marketing and, especially, in Content Marketing, it is essential.

Rock Content buyer persona examples

At Rock Content we have always stressed the importance of reviewing your personas from time to time to keep yourself up to date. It is something quite natural that should be done constantly as your company evolves, the services you offer change and, of course, your audience becomes more refined.

However, we have never done that since the day they were created. And that was in 2013!

These people would probably still be the same to this day if a few months ago we hadn’t heard some rockers say things like:

“I don’t know who our customers are. No matter how hard I try, I’m not sure who we’re talking to and how we can help them.”

Not only have we had the same people for years, they were also nothing like what we work with.

The truth is that everyone saw this outdated document, understood that it no longer corresponded to reality and created their own definition. And while this was happening, the mentality of “producing content for the person” was lost.

In this way, after the people restructuring process, we started working with two: Alejandro García and Fernando Gonzales. We are a B2B company, so our people represent the three sizes of companies we serve: small, medium and large.

In other words, they represent the people who are responsible for these companies in contact with Rock Content. We direct all our strategies to them and produce all the content of the blog you are reading.

To synthesize the profiles and make it easier for the team to  the secret to that adaptability memorize them, we created cards that bring people to life . Here they are:

Alejandro Garcia

Alejandro works as a Marketing Supervisor at a technology company in Monterrey (Mexico), focused on Software, where he has the role of making strategic decisions regarding the department’s actions.

Its objectives:

• align content well to obtain good results;
• You want to make decisions for the company  mobile lead from the marketing sector;
• wants to stand out as an innovative person capable of bringing results to the company;
• expects to have ease in delivering quality content;
• hates the lack of professionalism and processes with frequent and repetitive errors;
• reconcile quality of life with decision-making power.

Their problems:

• acquisition of new customers;
• customer base retention;
• needs to excel at work;
• needs the support of superiors;
• needs to manage tight budgets.

Fernando Gonzalez

Fernando works at a large private university in Mexico, located in Mexico City. He acts as Marketing Manager, having a large team to manage and train constantly to achieve results, in addition to making important decisions for the direction of the university’s brand positioning.

Its objectives:

• align content well to bring numerical results;
• wants to be a great manager and team leader;
• achieve quality of life with recognition;
• wants to be a good team leader to bring results to the company together;
• hates lack of communication and repetitive technical failures.

Their problems:

• has problems with team management;
• acquisition of new customers;
• customer base retention;
• You need to generate ROI reports that justify the investment.

Conclusion

A buyer persona is an excellent tool that can help a company produce more relevant and targeted content. We never tire of saying that this is the cornerstone of your digital strategy!

Now you know what buyer personas are, what they are for, and how to create your avatar. With them, that distant and generic group of consumers becomes closer and more tangible.

When your audience is represented by a persona, it’s easier to understand their wants, pains, and needs and how your brand can offer value. Ultimately, a buyer persona is a marketing tool for empathy.

Now, to get your digital strategy off to a good start, download our free ebook Digital Marketing 3.0 and combine the knowledge you saw about Buyer