While quantitative surveys are applied to a larger number of people and allow the behavior of the entire base to be measured, qualitative surveys are smaller in number but elicit more in-depth responses.

Among quantitative surveys, you can conduct questionnaires or obtain survey data from tools such as Google Analytics . Among qualitative research, it is possible to do:

• interviews,
• focus groups ,
• netnography ,
• among other methods.

In general, interviews and questionnaires are the most commonly

used methods. They are usually conducted over the  tunisia phone number data Internet, but face-to-face data collection allows for insights into behavioral nuances that apply to the virtual world.

Adele Revella, author of the book Buyer Personas, says you need fewer interviews than you think . When you do 8-10 interviews, the answers often start to repeat themselves.

Questionnaires can be administered to more people to get a representative sample of your customer base. Using a sample calculator , you can identify how many customers to target.

To conduct the survey, there are severa

l tools on the Internet, such as Typeform , Google Forms , and SurveyMonkey (paid). Send the survey by email, ask them to respond after an appointment or when someone completes a purchase.

Another interesting tool is HotJar , which allows you to embed surveys on your website itself, on certain pages. This way, you collect responses from consumers in the environment in which they research and buy.

If your website already has good traffic and users are used posting should never feel forced  to following what you offer them on your pages, you can create interactive content !

These are materials that offer users a direct

space to show their preferences, doubts and problems, using visual elements that they can click on and answer questions.

The most interesting thing is that if you offer the user a quiz, for example, with multiple choice boxes, you can map all the movements they made and thus analyze the patterns of behavior that are repeated.

If you want to know more about interactive content

in this article you will find information on how it mobile lead allows you to obtain valuable data about your Buyer Persona .

You can also leave questionnaires in plain view at the entrance or at the cashier of the store, if you have a physical location.

If you want to conduct face-to-face interviews, choose a location that will reassure clients. It is also possible to offer some compensation (gift, discount, etc.) for participation.

2. What questions to ask customers?

Do you already know what to ask your customers? Well, the questions vary depending on the business segment, but here we try to raise the main questions that should appear in the research to build a buyer persona.

A good practice is to divide it into five questions: demographic, personal/professional, content consumption, purchasing habits and relationship with the company.

Here are some examples!

Demographic

• Gender? Age? City? Education?
• (If B2B) What is your position? Company segment? Company size?
• Personal/professional
• What is your routine like?
• What are your main goals and obstacles to achieving them?