Target audience is a broader view of a company’s potential customers . It includes characteristics such as:

• demographic and geographic features : age, gender, educational level, social class, profession, location, among others.
• Psychographic and behavioral traits : personality, personal values, lifestyle, social status, interests, opinions, among others.

An example of a target audience would be:

• gender : women;
• age group : 25 to 45 years;
• social class : B;
• educational level : completed higher education;
• profession : analysts and supervisors;
• location : capitals and metropolitan regions;
• common interests : products and services related to digital marketing.

That is, women between 25 and 45 years old who work at an operational level in the Digital Marketing area and who are looking for solutions to improve their practices in the company where they work.

How to define a target audience?

To define the target audience of a Marketing strategy, we must first know well the product and service we offer to understand the value we are providing to consumers.

Next, you need to conduct a market study in your field of activity to observe what your competitors are offering and gather the characteristics of this audience that fit your brand as potential buyers.

What is a marketing person?

Unlike a target audience, which looks at a group of potential customers and what they have in common, a buyer persona is a fictional representation of who those individuals are, what their goals and challenges are, and how your solution can help them.

In practice, it is as if we took a person out of that taiwan phone number data  target audience to observe their characteristics.

So, following the example of our audience, let’s imagine that we take one person from that large group to represent them.

In this way, our character could be: Juliana, 39 years old, a graduate in Advertising and Marketing Supervisor in a multinational company. She likes to work independently and is always looking to solve work challenges.

Having a lot of experience in a communications agency focused on offline marketing, she has doubts about how to create digital campaigns and manage the company’s social networks. As a result, she is always looking for solutions to suggest to her managers, as well as advice to improve her professional development.

So how do we define buyer personas?

Now that you know what a buyer persona is in marketing, how is their definition different from that of a target audience?

As we have seen, these have a specific history and context what projects are you currently  and are always related to the business. To describe this character we need a very detailed name, age, profession, consumption habits, challenges and needs.

So, instead of creating generic campaigns, generating a higher cost and with a lower ROI , with people, you can better segment your campaigns and increase results.

What are buyer personas used for in Marketing?

You’ve started to understand the importance of buyer personas, haven’t you? So, below we’ll detail how they can be used in marketing, even with the help of target audiences.

Keep reading!

Knowing your audience better

The target audience can be the first step in defining the group of consumers your brand wants to communicate with . Therefore, you can deepen your knowledge about them with the buyer persona.

Going back to the example of the university entrance exam c mobile lead ampaign, the audience is made up of students, but besides that, do you know what their daily life is like, what doubts go through their minds, what their dreams are?

The buyer persona is about delving deeper into the audience’s profile to understand its complexity.

Understanding the value of your product to the public

Buyer personas seek to describe a lead ‘s routine with a focus on their concerns, doubts, needs and desires related to the company’s value proposition .

A high school student, for example, is full of doubts about what profession to follow and, at the same time, attending college is his great dream.

The entrance exam (which is the product in question) is a difficult step and, at the same time, represents the way to achieve it.

There is a space that the product occupies in the customer’s life, the value it has for them. Therefore, the buyer persona helps to