On both desktop and mobile devices, the subject line of an email is always accompanied by two elements in the inbox that should also be optimized:
Sender name : A reliable and easily recognizable sender is as important, if not more so, than the subject of an email to capture the recipient’s attention. In corporate emails, including a person’s name alongside the company’s name reinforces proximity and adds a human touch. Example: Celia @ Brevo .
Pre-header or preview :
- This is the text visible in the inbox below or to the right of the subject line. It should complement the subject line message to encourage a higher opening rate.
It is important to take advantage of the gambling database potential of the pre-header text (called “Preview” in the Brevo interface). If left blank, the first few words of the email body will be displayed. It is even possible that technical messages such as “Click here if you cannot view this email correctly” will be displayed.
The pre-header should not be confused with the header, the upper part of the body of the email that is only visible when it is opened and may include logos or links to social networks. It is important that the subject does not generate false expectations about the content of the email , as clickbait can have harmful consequences on the sender’s reputation.
How to write an effective subject line
Be clear about the purpose of your email and its value
You can write the subject line before or after the body of the message, but make sure that both are completely consistent. Remember that optimizing the life expectancy, a fictitious but very useful calculation opening rate is not an end in itself, but rather one more part of a digital marketing strategy in which other KPIs such as the click rate also come into play .
Before you write your email subject, you. Should be clear about the content. Of the email : is it a newsletter , a promotion. Or lead nurturing content ? You can use. The resources in this comprehensive. Guide to present its value in the best. Possible way—even with intrigue or wordplay.—but always in an honest way.
Write a short and concise subject
The perfect subject line is short and to the point to grab the recipient’s attention in a quick impact. Generally, the recommended length is 6 to 8 words , as well as less than 60 characters .
Also, if your email subject is too long, some email clients will cut off the end, especially on mobile devices, so it is particularly important to ee leads place relevant information at the beginning. Here are the limits specific to each inbox :
*May vary depending on device
Brevo found that the average length. Of an email subject line ranges. From 40 to 43 characters, depending on the language. Aweber, meanwhile, found that only 18% of subject. Lines exceed 61 characters (based on a study. Of a thousand email marketing campaigns.
