Who are potential customers and what kind of profile do they have?

Identifying potential customers helps you optimize your conversion strategies. Find out in this article who they are, why they are important, what types they are. How to identify them and how to attract them.

Gabriela Muente

Nov 19, 21 | 7 min read
potential customers
Reading time: 6 minutes
Identifying potential customers increases a business’s sales possibilities. That’s why in this article we’ll tell you everything you need to know to understand who. They are, what their profiles are, and how to attract. Them to improve your company’s results.

In marketing , it is essential to know each stage

in which the client is in order to guide him towards closing the purchase. As we well know, the public of a business can be quite broad and goes through various. Phases from the first contact to the effective purchase.

However, the stages closer to the completion of the business require more efficient and shorter work so as not to waste the public that has already become a potential client.

In this article, you will better understand who potential customers are, why they are important, what types there are, and how to capture them.

Let’s get started!

What are leads?
Why are they important?
What are the profiles of potential customers?
How to identify potential customers?
How to attract potential customers?
What are leads?
Potential customers, also known by the marketing sector as leads and by the sales department as prospects , are those people who can become effective customers of a product, service or brand.

That is, they can go on to consume the libya email list 100000 contact leads items sold by a business, since they have needs and/or desires that can be satisfied with what you sell, however, they have not yet made any purchases.

That said, we must know that not all potential clients are at the same level. There are various factors that will determine their potential to become real clients. Among them we can mention their interest, their need, their economic capacity, etc.

Regardless of the level they are at, they are potential customers who meet various requirements to be one, but who have not yet made a purchase for some reason.

Why are they important?
Leads are more likely to convert than audiences or even target customers. Therefore, working with them appropriately helps increase conversions.

However, understanding them also contributes to improving the business in a general way, since potential clients can show us what is missing in the business or if the fault is in our own company, preventing the purchase.

By understanding their objections, it is possible

to work on and optimize the purchasing experience , helping us to improve the numbers in general and attracting more and more potential customers.

What are the profiles of potential customers?
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Identifying leads is the first step to If gen z doesn’t accept traditional marketing, how can we reach this golden audience? promoting their conversion. That’s why we’ve outlined each type of potential client below to help you classify them.

According to your purchase frequency
This type of potential client can be divided between

Frequent purchase potential customers : these are those who consume regularly, so they are generally aware of the company’s news, follow it on social networks or subscribe to its newsletter.
Frequent purchase potential customers : These are those who buy on special occasions, know the brand and may follow it on social media.
Occasional Purchase Potential Customers : These are those who are not familiar with the products and services offered, they may have received a by lists recommendation and are generally waiting for an opportunity or benefit to make the first purchase.