Why Are People Afraid of SEO? 5 Reasons Why People Are Afraid of SEO

Like spiders, clowns, and the dark, people fear SEO for a variety of reasons. Below, we’ll look at the most common reasons business owners fear search engine optimization—from the frequent changes to the resources required—and explain why it’s worth overcoming these fears.

SEO doesn’t work

Businesses invest in digital marketing overseas data services or strategies to achieve certain results, which are usually tied to the organization’s bottom line. If a business leader, whether the owner or the marketing director, is not convinced that SEO can generate results, such as leads or sales, they will be afraid to invest in it.

We can’t blame them either.

What we can say about this SEO scare is that SEO works – we have over 25 years of experience proving its effectiveness in industries as diverse as healthcare, locksmiths , pest control and e-commerce.

When a large part of an employee’s value is based on their performance, it’s risky to invest in something that you fear will fail. This fear can also be compounded by past experiences, such as if the company previously partnered with an SEO agency that didn’t deliver results.

What we can say about this SEO scare is that SEO works – we have over 25 years of experience proving its effectiveness in industries as diverse as healthcare, dermatology , heavy equipment and e-commerce. However, the effectiveness of SEO depends on those who develop, execute and maintain the strategy.

This is why it is essential to be informed before embarking on SEO and to adopt best practices:

  • Focus on generating qualified traffic as opposed to generic traffic
  • Give SEO at least three to six months to work
  • Take SEO courses or an SEO checklist
  • Avoid covert SEO tactics, such as SEO attacks , targeting misspelled keywords , buying links, and keyword stuffing.

With this foundation, you can create a successful strategy that drives results and prove the value of SEO to management .

2. SEO is not easy

overseas data

Unlike Google Ads , search engine optimization doesn’t come with an official guide. The closest documentation is from Google’s Search Central team , which explains how search works and how to get started.

Additionally, your guides are SEO industry experts who share their knowledge online.

This can lead some businesses to fear SEO because it seems like a strategy shrouded in secrecy. It can also lead to frustration, as businesses feel like they don’t have a direct path to using SEO to grow their business.

While content is not the only element of SEO, it is essential to ranking in search results and getting results from them.

Although search engine optimization relies on over 200 ranking factors , Google provides concise SEO advice: create useful, authoritative, and user-focused content. While content is not the only element of SEO , it is essential to rank in search results and get results from them.

That’s why we recommend that businesses focus on the basics of SEO first , such as:

  • Content
  • Keywords
  • Site structure
  • Target audience

From there, you can build an effective search engine optimization strategy. If you’re interested in learning more about getting started there is a new era upon us where sales with SEO, check out our free SEO resources , which include tools, PDFs, and more!

3. SEO changes too often

Another common SEO fear is the frequency of changes in the field. For example, Google releases hundreds of changes to its search engine algorithm each year , some more significant than others. This frequency of change can make businesses fear losing their SEO work overnight.

In our decades of experience, SEO updates don’t make or break businesses and their SEO strategy. Unless the business is using covert tactics, they shouldn’t see any dramatic changes as a result of a SEO update.

Again, Google’s advice about creating useful, trustworthy, user-centric content comes into play.

Since its inception, Google has aimed to provide users with the best possible experience and information, and this goal still guides asb directory its algorithm updates. Use Google’s North Star to build your SEO strategy and you’ll eliminate that SEO fear.

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