In order for the site to generate applications, it is necessary to connect all the tools that will help establish and maintain contact with the client. Previously, it was enough to place a phone number or an application form, then online consultants and chat bots appear. Progress does not stand still and today correspondence in messengers and social networks is relevant. This means that businesses ne to reach customers in these channels.
Sergey Afonin, content marketer at Callibri services , explains why websites ne online consultants with message aggregators from messengers, and also describes the principle of the tool and its benefits for business.
A bit of theory: what is online chat
An online consultant or online chat is a small window on the website in which the user communicates with the manager and receives quick answers to their questions.
MultiChat Callibri
Why is online chat a necessary minimum for high-quality communication with clients?
73% of users, especially young people, prefer correspondence.
Users can explore the site and write in the chat at the same time.
In the chat you can handle objections, place orders, exchange files and accept payments.
The logic is simple – a person doesn’t understand something, and the chat immiately helps find a solution. The user is happy – you haven’t lost a client.
Disadvantages of the chat on the site
Intrusiveness – the visitor has not yet had time to read the names of all the sections, and the page is already block by a huge plate with a bunch of buttons. Users do not like when services are impos.
Long responses — the essence of any chat is fast communication, every second counts. If no one answers in the chat — the tool is useless, the client will get angry, close the site and you are guarante to miss this touch.
Chat
Hidden chatbot – some users do not want to correspond with a robot on principle. If the client realizes that the bot is posing as a manager, he may get angry. Especially if the script contains an incorrect response text.
Chats
Not all users find it convenient to chat on the site – a person may be on a break at work, in transport, or doing other things at the same time.
SMS based advertising through mobile phone number data has become popular because it is easy to use. For businesses, having access to a italy phone number data customer’s mobile number provides a powerful and direct communication opportunity. From a business perspective, mobile phone number data is invaluable for direct marketing campaigns. It makes marketing easier.
To interact with the user where it is convenient for him, use a messenger aggregator.
Why install a messenger aggregator in a chat
Users are us to communicating in their favorite social networks and messengers. Including with businesses: ordering food, writing to technical support, and so on. In 2023, Telegram accounts for about 80% of messenger traffic in Russia.
Why are people more willing to write on social networks and instant messengers than in a chat on a website?
Convenient and familiar interface
All correspondence is before your eyes.
If you accidentally close the site, the dialogue will not be sav, and the correspondence will not disappear from the messenger even over time.
No ne to open external links.
If the client is comfortable with correspondence with you, you will maintain contact. Accordingly, online chat should be improv according to the nes of users.
This is where the messenger aggregator comes into play . This tool is built into the chat on the site and allows you to respond to users in any channel.
Example of chat Managers will be able to simultaneously conduct hundrs of dialogues on platforms such as:
VKontakte,
Telegram,
Avito,
Auto.ru,
Viber,
WhatsApp,
Classmates.
Some aggregators allow you to respond even in block social networks, because there is still an audience there.
How does a messenger aggregator work
Let’s look at the example of Callibri MultiChat .
The visitor opens the site and starts the chat. In the chat, he is immiately offer to continue the dialogue in a convenient messenger or social network of his choice. This is how it looks.
How to use MultiChat
Seamless transition to a user-friendly platform, the dialogue continues from the same place, all correspondence is preserv. You get direct contact with the client and the opportunity for long-term communication with a repeat sale.
The manager does not ne to keep dozens phone number mx of tabs open, the entire dialogue takes place in one interface. The user writes in Telegram – you receive a message in the application and respond there.
Chat with messenger aggregate
The manager receives a notification about the start of a dialogue in the messenger, and the application icon in the chat shows where how can I improve my email open rates? the user wants to chat
You choose the channels in which you can conduct a dialogue. This is convenient if you are absolutely sure that you have many clients in WhatsApp, but few will write to the Avito chat. Set up integration with the necessary channels and enable or disable them with one click.
Messengers to choose from
Choose the channel where you want to communicate with customers
What else is convenient about the message aggregator?
You can seamlessly translate dialogues between departments and specialists within the company.
All client data is available in his card – the system will create it automatically when the dialogue starts.
All correspondence is sav by both the client and the managers.
Managers can leave internal comments for each other.
You don’t have to be at your computer to respond to a client, use the app.
All requests from social networks and messengers are sav in a summary report. By setting up filters, you will see the results of specific channels and will be able to conduct analytics.
