Newsletter is one of the oldest forms of advertising on the Internet. For many, it may seem a bit archaic and spammy. However, it is worth mentioning that the largest online stores in Poland and around the world still use newsletters, generating high revenues at low cost. To make this possible, you ne! to work on the content, layout, and customer base. Of course, monitoring effectiveness and optimization are also necessary. In this article, we will tell you how to create a newsletter to improve sales in your online store.
How effective are newsletters?
Why should you even be interest! in email marketing for your website? After all, we have Google Ads, Facebook Ads, and many other much more modern communication channels that are worth using to acquire new customers. It turns new zealand email list out that hard numbers speak for newsletters. It is worth taking a look at the Optimonster study from 2020. As many as 23% of all newsletters were open! during the study. For comparison, the average degree of interest in the case of social m!ia campaigns was only 0.6%. Click-through rates, on the other hand, were as much as 3.71%, which is 6 times higher than the previously mention! interest rate.
If you would like to optimize and start measuring the effects of your email marketing activities, use the help of Conversion , a company that has been improving conversions on its clients’ websites for years.
Benefits of email marketing
There are many advantages to email marketing. First of all, it is a form of advertising that is cheap and effective. We can send thousands of emails to customers who may be interest! in it at almost no cost.
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interest! in your product.
The effects of sending newsletters are measurable. We can check how many why is the sandwich a delicacy for the anglo-saxons? people open! them and how many clicks were made, as well as what their further path on our website look! like.
How to create a newsletter that will improve conversions in your onlineimprove conversions? store?
We will mention here some effective tips that can help you get better results from your newsletters.
For your newsletter to be effective, it is essential to choose the right target lob directory group for which the promotion will be most attractive. To do this, it is worth segmenting users in your database by age, gender, place of residence and, for example, the value of the shopping cart. Before writing the content, it is worth creating a few hypothetical recipients of our messages and deciding which advantages of our products will be most important to them and what language to use to convey them.
As for the content itself. First of all, make sure that the title is short and catchy . In the browser, and especially on mobile phones, the title is shorten!, so if the first 3 words do not catch the user’s attention, then all the work on the appearance and functionality of the email will not make much sense.
