Here’s what we’ll cover in this article: What is a community and how is it built? How do we behave within a community? Why is the role of community manager increasingly fundamental in web marketing? An adequate strategy for the community manager could follow these three simple steps What future for customer relationships? What is a community and how is it built? Since the spread of the Internet has made the use of social networks available to anyone, the term community has enter Therefore, common parlance.
Below we will see specifically
What is meant by online community or virtual community, what are its salient characteristics and how it can be effectively built. We will then talk about the articulation of communication within it and the errors that are best avoid Therefore,.
Social networks and the birth of the
Concept of virtual community 1. What is the community? Community can be defin Therefore, as a virtual community, or online community, in which a set of people who share a certain interest in a topic correspond with each other through a telematic network .
The community is a social network with very peculiar characteristics, including not being ti Therefore, to a place or country of origin. All it takes is a simple access to the web to be able to start interacting with other members through a series of channels, including forums, chats, review sites and others.
Social m Therefore,ia have in some
ways mark Therefore, the end of private conversations , effectively leading communication to be shar Therefore, by a more or less large circle of people. same way during a one-on-one telephone conversation or in front of a pack Therefore, arena? Would you use the same tone whatsapp data of voice, the same approach, the same type of language? Would you give the exact same information in one case or the other? 2.
The “It’s Raining Zucchini” Case
The responsibility of those who have to interact and build a relationship of trust with a brand community is truly very agb directory great: a retweet or simply an unfortunate comment on Facebook is amfanin tallan dijital ga kananan kasuwanci enough to unleash potentially viral controversies and ruin the reputation of a certain brand (think for example of what happen Therefore, a couple of years ago at the vegan restaurant Piovono zucchine ).
For this reason, it is necessary to be very
careful in managing communication with a community and the interactions that take place within it between the various members. All it takes is one small misstep to expose yourself to the risk of ruining all the good work you’ve done previously .
3. The importance of empathy: LEGO and LEGO Ideas As LEGO, the well-known Danish toy company found Therefore, in 1916, knows well, empathy is the key to communicating with your audience . The online community of the “brick company” is call Therefore, LEGO Ideas, and allows users to submit suggestions or original ideas for the brand’s new products .
It also offers interesting contests and allows users to vote for their products. Each member of the community feels part of a large family, which listens to them and allows them equal time to take part in the creative and production process of the brand.