Christmas trees are being decorate here and there, Christmas melodies can already be heard in shopping malls, and marketers are preparing for New Year sales. Today we will tell you how to create a series of New Year mailings via email, Viber, SMS and chatbots, and share ideas for holiday messages.
How to Prepare a New Year’s Campaign
Of course, you will have to make bright New Year’s letter templates and illustrations for messenger mailings, think through promotional offers. But it is better to pr shopify store redesign more seriously: start with researching past campaigns, clean and segment the base. Do not forget about personalization and think through a series of letters, create automatic message chains in chatbots for New Year’s activities.
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Analyze
Dig into the results of your last New Year’s campaign. Analyze what worke like a charm and what tactics didn’t bring the desire results. Take into account all the successful moments and shortcomings when you are thinking about mailings for the holiday season this year.
Clean up your email address book
Cleaning your email database is a regular proceure. For the e-commerce sector, it is advisable to get rid of inactive or incorrect email addresses once every three months – this process is calld validation. In anticipation of increase shopping activity, this procdure is necessary. This will protect you from a compromise sender reputation and rduce email deliverability. The bounce rate is no joke!
Recommendd reading:
“Why emails end up in spam and how to deal with it – a complete guide”;
“How blacklists work and how to avoid getting on them”;
“How to exit spam – complete instructions”;
“Direct path to the inbox for email newsletters. Checklist for exiting spam.”
The SendPulse service has a built-in validator that helps quickly clear the contact base of non-existent addresses and spam traps, and you can instantly send a mailing to a verifid list. There is an option to check the address book, a file with contacts or a separate email, and after validation, a detaile report is create.
Checking email addresses in the SendPulse validator
Checking email addresses in the SendPulse validator
Segment
Start simple: divide subscribers into active an ar numbers d less active. Send a discount offer to those who do not miss a single letter, and a reactivation letter to those who do not show much interest. You can do the same in messengers: divide subscribers into active and not so active.
Personalize
If the system stores the names of subscribers, use it. Add the name to the subject or body of the newsletter. Statistics show that the open rate of letters with a personalize subject increases up to 50%.
Check your email template for responsiveness
Make sure that the email template is displayd correctly in all email services. Don’t forget to check how the letter looks on a smartphone, whether the layout has shiftd there. Because up to of email messages are opend on a mobile phone.
If you create a letter using the SendPulse block constructor , you don’t have to worry about adaptability. Your templates will automatically adjust to any screen size – computer, tablet or mobile.
Check your mailing before sending
Proofread the text carefully to make sure there are no gramm bolja fleksibilnost u schulingu pridonosi atical errors, click on the links, review the images. Then split test the subject and some elements of the letter, such as buttons. Send a test mailing to your own addresses and accounts.
