it’s best to focus on high-intent traffic and apply this strategy to the consideration stage. It’s possible to target low-intent keywords, but the chances of conversion will be lower (meaning you’ll have to work more to get leads through the funnel). Therefore, save broader keywords until your nurturing system matures. Let’s take an example of a keyword with high intent. Navigational (intent to go to a specific page within your website) Informational (intent to obtain information) Transactional (intent to buy) The copy used at this stage Advertising To increase will vary greatly depending on what you are providing. But you should think about words that provoke action. winning platform,” “easy to use,” and “competitive pricing.” This ad successfully presents itself as a worthwhile tool to watch as a tactic for increasing brand awareness. Additionally, by listing the benefits, they are able to appeal to users who are still in the consideration stage.
Illustrator and Photoshop Using video makes
It easier to attract attention. Offers such as free samples and “exclusive content” can be a trigger for readers to want to know more. This is effective in improving brand awareness and Malaysia Email List appealing to users who are still in the consideration stage. Utilize social media to increase awareness To increase visibility on social media, it’s important to show up where your audience is. According to Statista , Facebook is strong in both B2B and B2C, LinkedIn is strong in B2B, and Instagram is strong in B2C. image source Next, take a look at which types of content get the highest engagement. According to Linkedin , videos get five times more engagement and images get more than twice as many comments. Social media, on the other hand, is a channel for viewing. Therefore, your focus should be on targeting your ads based on your customer persona and attracting their attention. For example, ads for True Grit Texture Supply target users who use or are interested in Procreate.
Focusing on engagement is important
Engagement is the currency that social platforms use to algorithmically curate their feeds. The more likes, comments, and shares you get, the more people will see your brand. 2.Consideration Switzerland WhatsApp Number List With multiple product touchpoints now easily accessible, prospective customers can research multiple solutions and carefully weigh their options before making a purchase decision. So your goal is to take full advantage of high intent and position yourself as the best option. This means you need to create content that differentiates you from your competitors. Let’s take a concrete example. Reviews and testimonials Narrative case studies.