The new economic and social environment is dominated. Among other factors. By greater awareness and sensitivity towards environmental challenges and an increase in digitalization and the use of new technologies. as well as by the growing demand for respect and inclusion of diversity. In this context. new opportunities appear. New challenges arise. and brands are forced to generate new solutions. This article explores trends related to sustainability and the actions of some brands. With the aim of identifying the key factors that guide the analysis process and
decision-making in this area
The pandemic UAE Phone Number List has accelerated the development of some trends that appeared at the beginning of the 21st century. Requiring companies to make the decision to lead the change. Becoming leaders in their category. Or wait until the trends in question are more established and. then. adapt to the new context. How is all this affecting marketing actions? among which digitalization and the use of artificial intelligence (AI) stand out, with its disruptive effects on most business and marketing models. 3) Socioeconomic trends, which highlight the increasing inequality in the distribution of wealth between countries and among their populations, highlighting the value of companies’ investments in CSR.
Global climate change
which implies a fundamental challenge for consumers. companies and governments. calling for an urgent Aol Email List and strategic commitment. 2) Technological changes. Among which digitalization and the use of artificial intelligence (AI) stand out. with their disruptive effects on most business and marketing models. 3) Socioeconomic trends. which highlight the increasing inequity in the distribution of wealth. Between countries and among their populations. highlighting the value of companies’ investments in CSR.
