In a recent Google SEO Office Hours a question about security headers arose.The question was whether these headers affect the ranking of sites in Google’s search rankings.The short answer is that they don’t. But, despite being simple, this question brings interesting insights for SEO professionals, including the importance of using data protection protocols.
In this article I will bring some of them, in addition to some tips on how to strengthen the security of a website.
For those who are lost, let’s go to an explanation of what security headers are and their relation to the security of a website.Generally speaking, security headers are a layer of protection whose purpose is to prevent cyber-attacks on web pages. An example is HTTP headers, which protect user data or prevent malicious scripts from being insert into pages.
Does the security header affect a site’s ranking
As I said at the beginning, the question was rais during Google Office Hours as to whether a site using the HTTPS protocol is a factor that can place telephone biz them in the first positions of the algorithm’s search.The answer was as follows.No, the HSTS header does not affect Search.This header is us to tell users to access the HTTPS version directly, and is commonly us together with redirects to the HTTPS versions.Google uses a process call canonicalization to pick the most appropriate version of a page to crawl and index—it does not rely on headers like those us for HSTS.Using these headers is of course great for users though.”
So, even though they are not a ranking factor, the HTTPS protocols are great because they make the website more secure and protect user data.It is interesting. Google uses a process call canonicalization to crawl and index websites.
How can you make your website more secure
In addition to using HTTPS protocols, I’ll list other good security practices for website security.Use ssl certificates, a good choice for smaller sites or personal blog;host the page on secure servers and that offer good support;make constant backups to avoid permanent loss of data and files;create strong reinforce the security of the page.Creating a protect website is important for any brand, even if this is not directly a ranking factor for search engines.And in any SEO strategy, it is fundamental to convey credibility and security to page visitors, who may AOL Email List be potential consumers of the products or services offer there.Do you want to continue to be updat with Marketing best practices? I strongly suggest that you subscribe to The Beat, Rock Content’s interactive newsletter. We cover all the trends that matter in the Digital Marketing landscape.