According to McKinsey’s research, it was determined that jobs requiring manpower will decrease by 11% in 2030. It is seen that technological skills will increase by 60%. In order to keep up with this transformation. Therefore, it is important to use technology and achieve digital transformation. According to the “CEO Perspective on Digital Transformation in Turkey” research. Therefore, CEOs decide on digital transformation for the following reasons. 21% to increase efficiency, 19% creating competitive advantage, 19% being able to respond quickly to customer needs, Profitability comes to the fore in 12% of cases. So, what are the areas where digital transformation creates the most value? First of all, it is necessary to understand very well what digital transformation is. What is digital transformation? We recommend you read our blog.
22% operational efficiency
22% data and data analytics 16% customer. Experience 12% strategy decision making. According to the research conducted. By mckinsey with 800 senior Buy Bulk SMS Service managers, digital transformation aims to accelerate processes. 85% employee interaction and digitalization. Of processes 67% automation robots. Therefore, it is seen that companies that have made progress in terms of digital transformation. Are 26% more profitable than companies that are at the beginning of this path or. Have not started yet. It is seen that they earn 9% more income. According to interactive’s research. While 68% of consumers cut off their relationship with the company. When they had a negative customer experience in 2006. Therefore, this rate increased to 89% in 2011.
When customers encounter
A negative situation, they do not hesitate to share it on social media. Namely; It is seen that 50% of American consumers who had a negative experience in 2009 shared it on AOL Email List social media. According to the study conducted by TÜBİSAD, it was determined that the digital maturity level in Turkey is 61%. Therefore, must Haves for Companies to Make a Successful Digital Transformation Companies that have reached maturity in terms of digitalization first strengthen their digital competence by reviewing their business processes, customer relations and business models. It also builds leadership competencies to build and sustain the transformation. In order for digital transformation to be fully successful, these 2 issues are; Digital competence and leadership competence come to the fore.