To use a visual design expert who recognizes the Enhances Salesforces various details better than others. In this way even small variables can be assembl into the most typical elements. So this does not mean that if the majority of your competitors use for example green as their main color that you should be r. Rather what kind of first impression the look gives as a whole and what elements are us to convey the companys main message to customers. Interviewing buyer personas

Done very much at the same

These first two steps are time. This is because you cant just look at what your competitors business database are doing and do something completely different that doesnt speak to your buyer persona in any way. A suitable balance must therefore be found between these. Conceptualization When we know at the thought level what kind of visual elements help your company stand out from your competitors we can start turning those thoughts into examples of the general style direction.

Conceptualization takes place


business database

Through stylescapes. Stylescape is practically one broad picture that shows what kind of elements the look could consist of. Usually these are made in at least three different ways. Depending on AOL Email List the situation stylescapes are us either a) to find how far from the market norm you ne to go in order for the look to stand out or b) how far you are willing to go from the current look. Bas on these one more final stylescape will be compil which will determine the general direction of the look. In the conceptualization phase it is also good to plan how the look will support the companys value proposition.