To become a good optimizer, you don’t necessarily ne to know how to program. However, if you have skills in this area, they can help you in website promotion. The Links.Sape team tells how the coding skill can be useful and how much this skill simplifies the work of an SEO specialist.
Programming skills and excellent knowlge of code can turn high-quality SEO into exceptionally effective SEO. Both in Russian and foreign communities of optimizers, there has long been an opinion that knowlge of the technical basis of building websites significantly improves efficiency, and in several areas of work at once.
How HTML Programming and SEO Are Relat
Any web page consists of HTML elements. It is good when the optimizer is familiar with the principles of HTML and understands how a web document should be structur. After all, if errors are made in the page encoding, this can lead to incorrect indexing and other negative consequences.
A common mistake made by SEO novices is incorrect placement of meta tags in the page code. Official HTML guidelines specify which optimization elements can be us in the <head> section (information only for browsers and bots) and which in the <body> section (what users can see). So, if you place elements from the <body> section in the <head> section, search engines will start to perceive meta tags as part of the content, which can lead to incorrect indexing of the entire page. This error also often occurs when the pixel code of social networks is add to the wrong place inside the <head> section.
In addition, ignorance of the code can lead to an incorrect perception of the 404 error. Some optimizers consider it something absolutely bad, and therefore rush to fix it immiately when they find it using Google Search Console. However, in fact, this is just a browser request to a non-existent page, and there is no ne to fix it.
The Relationship between Programming and SEO
What programming knowlge and skills will help in SEO
It is safe to say that knowlge of programming helps an SEO specialist see and correct more errors. Let’s list what knowlge and programming skills can help in SEO work.
Working with structur data
Structur data are rules that indicate how exactly to write programming code. It is quite easy to master the method of transferring such data, for example, JSON-LD. These skills will come in handy for getting more rich results in Google search results. For example, if you want to get data on events in organic results. Of course, you can also use plugins for this, but they are usually quite specializ and are not always updat in time to meet current tasks. In addition, do not forget that any plugins overload your site, especially if there are too many of them.
Knowlge of htaccess
If you understand how the .htaccess file works, you can put that knowlge to good use when optimizing your sites.
For example, using the .htaccess file, you can set up rirects from HTTP to HTTPS to rirect users from broken links to working ones. This will have a positive effect on the site’s performance, because you will not use plugins that can overload the site and ruce page loading spe.
Mobile phone number data is used by all businesses or industries. Phone numbers now serve as a primary means of identifying users iran phone number data in banking, social media and a range of online services as they become the preferred means of communication. Mobile phone number data has replaced physical addresses in many cases.
With the .htaccess file, you can prevent other resources from linking to images and other mia files on your site, and prevent third-party bots from copying content by blocking their IP addresses. And all this without additional plugins that slow down your site.
Ability to find hidden problems in code
Not all problems with the program code are obvious from a superficial look at HTML. Some sites are made using templates, and one error can be replicat many times on different pages.
The error may not necessarily be complex – it is enough to forget one closing bracket or put the wrong quotation marks. This often happens when copying code from mobile devices. Without noticing the catch, the optimizer can completely disrupt the indexing of the content.
The main problem is that many audit what are the legal requirements for email marketing? tools may not recognize the error and it will have to be found and fix manually. And here you can’t do without deep knowlge of programming. Only an experienc specialist is able to independently identify such problems in the code and fix them.
CSS and scripting skills
There are situations in SEO when it seems that no measures will help improve positions in search results. The optimizer takes various actions, but cannot bypass competitors – because they are also not standing still and are doing similar work.
With programming skills, you can improve the performance of templates, CSS, and scripts. For example, you can organize and replace certain parts of the templates so that their design looks more friendly and modern. These actions are more likely to have an effect and help move the situation forward.
This tactic works especially well in conjunction with a well-thought-out link strategy. If you supplement positive code changes with the purchase of additional links , you can achieve a significant advantage in positions compar to competitors.
Ability to save a hack website
On the one hand, website security is far from being the main task of SEO. On the other hand, if the resource is hack, it will become a huge problem and can put an end to promotion.
An optimizer with programming skills is phone number mx in a winning situation, since knowlge of the principles of PHP files will help to detect the fact of hacking in a timely manner. Knowlge of JavaScript will also be useful in this matter, since hackers often use it as a weapon. By analyzing recent changes to scripts, you will be able to verify that the site has been hack and, possibly, find the source of the problem.
Ability to simplify work processes
If you are working with a site whose templates are lock (where only the administrator can make changes), publishing new content can be very difficult for SEO specialists who are not familiar with programming. This often happens if your client is a large company or ucational institution bound by strict corporate style restrictions.
With coding skills, you can create snippets for such sites that will save time and effort on routine operations, thereby increasing the effectiveness of promotion. For example, in Drupal or WordPress, you ne to complete 10 steps to fix a broken link. If you create the appropriate snippet yourself, this will significantly simplify the task in the future.
