How to Create a Content Plan in 6 Easy Steps

If you want the content creation process to run smoothly and to produce content that moves the needle, you need a content plan that aligns with your strategy. In this guide, you’ll learn how to create a content plan in six easy steps. But first, let’s make sure we’re on the same page… What is content planning? Content planning is the process of deciding what you’ll publish and when. It’s important for keeping everyone and everything on track and for prioritizing content in a way that makes sense for your content strategy. For example, there are thousands of SEO-related topics we could write blog posts about. Just look at how many Search Engine Journal has published:

How to create a content plan

Content planning isn’t that hard and shouldn’t take long to put together. It’s really just about finding and prioritizing Office 365 Email List topics that make sense for your strategy, then scheduling and assigning them. Let’s go through the process. 1. Make sure you have a clear content strategy Have you ever tried to cook something new without a recipe? Then you’ll know that although it can be fun, results vary. The same happens if you try to create a content plan without a content strategy. But what is a content strategy, anyway?

Find topic ideas

Most people do this by looking at what’s popular on their chosen platform or channel. For example, if you’re creating videos for TikTok or YouTube, you may search for a topic there and look at what’s getting views. Example of a video with millions AOL Email List of views on YouTube The problem with this approach is that popular content might not have earned its views organically. They might have come from ads. For that reason, I recommend doing Google keyword research instead—even if you’re creating content for TikTok or YouTube. This is because people tend to search for similar things across platforms, and keyword tools for Google have the most accurate data.

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