How to Write To attract new users to the site from search engines such as Google and Yandex, it is very important to first optimize the content. One of the effective ways to attract traffic is SEO text. In today’s article, we will not only figure out what kind of text this is, but also try to include keywords about cats in the article.
What is SEO text How to Write
Text helps to convey important ideas to clients and solve business problems. But with an SEO article, things are a little different: it should be lik not only by people, but also by search robots. Therefore, the text should include keywords.
SEO , or Search Engine Optimization , is the optimization and promotion of a website in search results in order to attract traffic.
An SEO article is a text optimiz for a specific list of user queries. The main goal of such text is to occupy top positions in search engines.
Keywords are a set of words that users use to search for information on the Internet. For example, if a person wants to buy a refrigerator, they will enter a query consisting of keywords: “buy a refrigerator in Samara inexpensively” or “which TV to choose in 2023”.
It turns out that the main tasks of an SEO article are: How to Write
bringing a website to the top of search engines for a given request;
attracting additional, new traffic to the site;
engagement, conversion of users who came to the page into subscribers, buyers.
Where to start
The first thing you ne to do is draw up a work plan. We have identifi the following steps:
Searching for an idea and analyzing the topic you want to talk about
Studying competitors and analyzing key phrases in articles.
Collection of semantic core – keywords for future material.
Creating a rough outline of the article with the main semantic blocks highlight.
Writing and structuring an article.
The optimization stage is adding keywords to the text.
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Checking the material for errors.
Select URL.
Publication and subsequent analysis of the article.
Let’s look at each step in more detail.
Steps 1 and 2. Finding a topic and analyzing competitors
Our blog already has material on this topic. Therefore, if you are just beginning to understand the topic of SEO, we recommend starting with it . In the material, Roman Osipov, head of the SEO department of REG.RU, shar secrets on where to start conquering search engines, how to research topics, user requests, analyze sites and look for keys.
Step 3. Collecting the semantic core
Once you have decid on the vector of SEO promotion, you can move on to forming the skeleton of the semantic core.
The semantic core , abbreviat SC , is a list of keywords and phrases that bring visitors to the site.
To collect site semantics, special services and programs are most often us – Yandex.Wordstat or Key Collector. You can read about the best services for selecting keywords here .
Classification of search queries
We will tell you about the main types that ne to be taken into account when collecting semantics.
Commercial inquiries
Commercial — queries that involve making a transaction on the site (purchase, ordering a service, subscribing to a newsletter, etc.). As a rule, they are characteriz by such markers (keywords) as buy, order, price, cost, etc. Several examples of commercial queries:
order a taxi,
car service Ekaterinburg,
buy pizza.
Examples of keywords for the query “Buy a kitten”
Information requests
Informational queries involve obtaining reference information. The following markers are often typical for such queries: how, why, review, myself, checklist, life hacks , etc. Examples of such queries:
How to get a job as a taxi driver
If you are writing instructions for a website or an article for a blog, then you should use informational queries more often. If we are talking about text for a landing page, then commercial ones.
User requests are also divid by phone number mx geolocation: geo-dependent and geo-independent.
Geo-dependent queries involve a link to a specific user location — a country, region, city, or even a street. For example, when entering the query “buy sushi” into a search, the user wants to get results that are close to their location. Examples of geo-dependent queries:
sell a car in Rostov,
order phone Samara,
where to change car oil in Moscow.
As you can see, geo-dependent queries are closely relat to commercial ones.
Geo-independent
Geo-independent queries, on the contrary, have no connection with the region of the user’s presence, which means that the results will be the same in all regions. Therefore, geo-independent queries are more often informational. Examples of such user queries: how to install wordpress on a website.
What vaccinations does a puppy ne?
Sorting by region in Yandex.Wordstat by request “Buy a kitten” If your article answers a general question that is not location-specific, select “All regions” to collect semantics. If you want to advertise an offline store in your city through an SEO article, select it from the list.
Collection of masks
To start collecting key phrases for a topic of interest, you ne to collect a list of “masks”.
A mask is a key phrase that generally describes a topic, product, service, or problem.
The search for all phrases that contain the keyword you ne will be carri out using masks.
To collect the most complete semantic core, it is necessary to collect as many topic-relevant masks as possible. Try to cover synonyms and, not always correct, popular expressions that users use.
Example of synonym masks:
plastic windows and PVC windows,
chainsaws and petrol saws,
Dicat servers, dicat servers, dic servers.
The ppc-help service can be useful for collecting masks , with which you can cross phrases with each other. If the interface seems how can I get more people to click on my … complicat and unclear, use this instruction .
Step 4. Outlining the article
To ensure that the text is structur and logical, we recommend that you sketch out a small outline of the article.
Let’s imagine that we decid to write an article about raising a kitten – what blocks can be distinguish:
One or two paragraphs briefly describing what the talk will be about.
A block about what you ne to teach your kitten:
Tips and life hacks for a kitten owner.
How to become an authority figure for your pet.
Conclusion.
Once you have collect keywords, it will be easy to select blocks, since each user request is a reflection of his internal “pain”, questions and unclear points that ne to be answer.
