Against this backdrop, the German media. Horizont compiles the most important trends and developments for this sector . 1. The retail media market continues to grow It is estimated that approximately 58% of retailers used medium retail networks in 2022 and industry forecasts only predict growth In the case of the United States, the percentage It is currently 14.5%, and also has an upward trend forecast. 6. ‘Goodbye to cookies’, a new era of data The end of cookies is more than announced , and more and more companies and advertising strategies are using their own data to enhance their campaigns, products. Insert the activations.
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