.Which governs schema usage, states: “On-page markup helps search engines understand information on the web and provides richer search results that help users more easily discover relevant information. Take an example of structuring information such as the address of a local business. Screenshot of Google search results for the keyword “commercial real estate Barrie” (April 2022) Another use of schemas is to tag questions and answers within the FAQ section to highlight specialization in your trade area. Tagged questions and answers may appear as rich text in search results. Screenshot of Google search results for the keyword “what is commercial real estate” (April 2022) Schemas are a powerful, but often overlooked, tool that you can use to increase your business’s visibility in search results. Optimize your Google Business Profile Google Business Profile (GBP), formerly known as Google My Business, is important for local SEO.
This allows Google to confirm the presence of
Your business in that trade area. Allows businesses to claim and authenticate where their business takes place. It also needs to be a physical address, even if the transaction is not Belgium Email List officially conducted at that address. With your Google Business Profile, you can provide relevant details such as business hours, website links, categories, products, services, logos, images, videos, and more. Profile fields should be filled in as fully as possible. Google understands that not all businesses are located in a specific location, so it has several B2B categories for those businesses. Screenshot of Google search results for the keyword “commercial real estate Barrie” (April 2022) Google Business Profile is also a place where customers can provide reviews.
I will explain the importance of reviews later
Google Business Profile also becomes a channel for engaging with local customers . Ideally, you’ll want to post relevant content at least once a week. Google likes businesses that are Turkey Phone Number List active, so regularly posting events, promotions, and general information can increase your visibility in local searches. Don’t neglect NAP data NAP stands for Name, Address, Phone Number. And is also important from a local SEO perspective. In particular, you should take care to include accurate NAP data everywhere on the Internet, including on your corporate site, your Google Business Profile, local directory services, and other websites that mention your website . Google and other search engines cross-reference NAP data and value businesses with accurate and consistent profiles. Pro tip