Meta, TikTok, Snapchat and Pinterest have become. Popular platforms for many members of the LGBTQIAP+ community to express themselves, to share their identities. Stories, experiences, and also to connect with others.There is no doubt that these brands have provid a space. Where people of the LGBTQIAP+ community can create content to address those concerns and show. How pluralistic their experiences are, giving the chance for others to engage and connect with it.
But in a reality where there are still many cases of aggressive and violent. Homophobia experienc, the question that won’t remain silent is: when we are talking about those brands, are they consider allies for providing. These kinds of opportunities or is it just the rainbow capitalism that speaks louder.
What is rainbow capitalism
Otherwise known as pink capitalism, is a term usually us to describe brands that incorporate the LGBTQIAP+ rights movement into their marketing and sales phone lists strategies, pretending to be allies of the movement with the goal of capitalizing on the purchasing power of this community and the potential that this period of the month has to offer. In other words, rainbow capitalism uses the LGBTQIAP+ community narratives without any kind of genuine support to the movement and its fight for greater rights. This lack of meaningful actions has result in Pride Month becoming more about consumerism, instead of being focused on activism.2023 Pride Month programming of social media apps
MetaLast year, Meta announc dedicat VR spaces to highlight queer culture .
Celebrating lifetimes but above all fighting
Where are the statistics on the decrease in the practice of LGBTphobia within these companies and the connection spaces they provi? Will they have openings exclusively for the LGBTQIAP+ community? Do they intend to use their media power and positioning to be at the side of the community in critical and LGBTphobic situations that could happen at any time?As predictable and opportunistic as it may be, there is a benefit for the big brands participating in Pride Month. Even if all AOL Email List they do is the very least, their actions increase visibility for the LGBTQIAP+ community and contribute to the recognition and normalization of their existences to the rest of the world. Visibility is more important than ever while there is still a lot of suffering from discrimination and hate crime.
