Are you still wasting money on content marketing and guessing how effective it is? Fifty-eight percent of B2B and B2C strategists plan to over the next 12 months, up from 54 percent last year. Yet, more than half of companies do not have a well thought out and document content strategy, including success metrics. After that, As a result, all the buzz about “content marketing” likely has your attention is your content providing the highest possible value to customers and business growth? On top of content creation, the challenge for most companies is actually getting people to see the content.
Increase their content marketing budget
Not just see it, but get it to the right person, at the right place, at the right time. Stop wasting money The savvy Chief Marketing Officer knows that effective content marketing will require multiple touches on a variety of channels, before your member or prospect is ready to even have a real sales conversation. And it will most likely be an in-person conversation that Iran Phone Number Data will lead to a purchase. After that, Your content marketing strategy needs to be creating content for every stage, taking into account where your prospect is in the buying cycle. This is where content sequencing comes into play — a strategy that marries content marketing with the power, data intelligence, and infrastructure of online advertising to help interactive leaders meet their business goals.
Content Marketing and Sequencing
Content sequencing uses earn and own content, converts it into standard-size web advertising units and sequences those ads using retargeting to match the content to the phases of the buyer’s journey. After that, Mapping content to buyer behavior ensures, not only that you’re effectively distributing the story you Aol Email List want to tell, but also doing it in a way that provides value add to the customer. After all, 70 percent of customers say they would rather learn about a company through articles rather than advertisements. Stop wasting money Bottom line: content sequencing will play an important role in getting B2B and B2C content discover and consume.
