What else is interesting? Since October 2022, the number of internet users has increased by 90 million in just three months. And this is a truly significant number. However, in percentage terms, the growth rate is not as fast as it was ten years ago. For example, in 2013 the increase was 10.5%. And in 2022 – about 2%. Considering that today 6 out of 10 people are already Internet users, this slowdown is quite logical. Another point is that the actual number of new Internet users is increasing more than before. An important trend: the amount of time spent by users on the Internet is decreasing! Despite the rapid growth in the number of Internet users, we began to spend 5% less time on the Internet.
According to GWI, the average The main news Internet user has reduced
The time they Email Marketing List spend on the Internet by an average of 20 minutes per day. Thus, this indicator is close to the pre-covid level. After all, it is precisely because of Covid-19 that the number of active Internet users and the time they spend on the Internet increased in 2020–2021. But in general, the world is still actively moving online. According to GWI research, the main purposes of modern Internet use are as follows: information search communication with friends and family – 53.7%; studying news and current events – video viewing – . Details are below: As for the most frequently used online services, surveys show the following figures: chats and instant messengers – 94.8%; social networks – 94.6%; search engines and websites – purchases, auctions or announcements – 76%. You can see the rest of the statistics in the infographic.
A new approach to shopping, a surge in digital advertising The main news and the rise of
Social media Perhaps these are the three AOL Email List main digital trends that were especially significant in 2022 and will continue to be so in 2023. Let’s take a look at what has changed compared to previous periods and what to expect in the near future. Online stores The group’s chief economist from Sea Limited emphasizes: “Before the pandemic, people who used e-commerce ordered mainly products from the fashion, beauty and electronics categories. But during the pandemic and after it, they began to buy food, drinks and everyday goods more often, which was not done before. And users like this opportunity, they willingly use it.” People’s shopping habits have changed – that’s a fact. Consumers overall have reduced their retail spending in 2022, according to research from Statista. And online channels accounted for only 17.1% of global retail spending in 2022.
