Maximizing ROI with B2B email marketing requires employing effective strategies that help you achieve your business goals. Here are some strategies to consider: Build a quality email list: Focus on building a high-quality email list consisting of engaged and interested B2B prospects. Use opt-in forms on your website, gated content, and lead generation campaigns to attract relevant subscribers. Avoid purchasing email lists as they often result in low engagement and may harm your sender reputation. Segment your email list: Segment your B2B email list based on relevant criteria such as industry, job title, company size, or previous engagement.