But there’s a deeper reason for brands to focus on this simple element. Why is anchor text important for SEO? As mentioned above, in 2012, Google released the Penguin algorithm, which changed the world of SEO forever. And then it was updated again . Way to determine how a trusted website is related. Additionally, Google now uses backlinks and anchor text to check if a website is over-optimized . As Google penalizes over-optimized websites, the role of anchor text has only increased. Google has updated its Penguin algorithm multiple times, so it’s likely that it will continue to change. This is something to keep an eye on if you want to maximize the ROI of your content marketing. Sadly, many brands see a significant drop in traffic when algorithms change. Would you like to be one of those brands yourself? Remember, less traffic means less revenue. If the traffic decreases significantly, you may find yourself in big trouble. Therefore, finding the optimal balance of anchor text is important for SEO. In the 2018 update, 3.1% of websites that over-optimized their anchor text were hit (this number is based on the number of prominent websites that reported being hit). More websites will actually be suffering). At least anchor text used for backlinks will continue to be an SEO signal for some time. The same theory about anchor text applies to internal links as well as backlinks .
Fortunately algorithms are getting smarter and Google
Is now only awarding problematic pages, rather than entire websites. However, it can still have a significant impact on long-term traffic and revenue. different types of anchor Canada Email List text When it comes to search engines, SEO experts like to leave no stone unturned. In the case of anchor text, we’ve been parsing all the information available to us for over a decade. It should come as no surprise that there are many ways to create anchor text, both useful and unhelpful. 1. Exact match anchor text If you use the target keyword of the entire page as the wording of the anchor text, it becomes an exact match anchor text. For example, I might use “Free SEO Tools” as anchor text to link to Ubersuggest, an SEO tool I manage. In the early days of SEO, using exact match anchor text several times on a single page would often do the trick. However, excessive usage became so obvious that Google targeted penalties. It’s still a good idea to use some exact match anchor text. However, it is generally desirable to mix it with other types of anchor text. 2. Broad match anchor text Broad-match anchor text includes the keyword along with other text. For example, use anchor text that says “Try my SEO tools” and link to Ubersuggest.
As you can see in this article I use this type of anchor
Text most often on my own websites. This is a very convenient way to create anchor text because it effectively includes keywords without being spammy. Google follows my links and USA Phone Number List has a positive impression of my content, knowing that I’m not trying to manipulate the algorithm. This doesn’t seem like an intentional way to create links, so it’s highly recommended as a way to increase your page’s authority. But like any strategy, be careful not to overuse it. I also don’t recommend using long phrases as anchor text. This is because you dilute the keywords you use and may confuse users because they don’t know which words are relevant to the page they are linking to. 3. Brand anchor text Next is the brand anchor text. This is anchor text that leverages your brand name to build authority. Let’s take an example from Ahrefs. This is a great way to get outbound backlinks. It’s a safe and effective way to build a strong anchor profile that sends a signal to.