Keywords Explorer to see if people are searching for something related to your business Related topics. For example we see thousands of people They may just searching for SEO-related topics on Google and YouTube every month This tells us that publishing content on these channels makes sense for us. We also know we can use social media and email marketing to cultivate and retain customers so we create content for those channels as well. Question .

What type of content will you create

If youre going to post content on YouTube obviously youre going to post videos since thats the only type of content you can post. But with many other marketing channels things arent always so obvious. Take your website as an example. You can post many types of content including blog post white paper landing page Wiki content Interactive tools Video tutorial No one has unlimited resources to create content so its worth considering the type of content you want to focus on.

For example on our website we mainly

 

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Focus on creating three types of content blog post Wiki content Interactive tools We currently have blog posts and according to the Top AOL Email List subfolders report in Ahrefs Site Explorer our blog receives an estimated K search visits per month. HINT.Many of these blog posts are translated; we only have about posts in English. We have free tools and receive an estimated search visits per month. We have wiki/help articles with an estimated .