Build interest and attract purchases by further educating potential customers about your product or service and why it is the best solution for the user . Retain customers and build brand loyalty by educating them on how to get the most out of your product or service and clearly demonstrating its value . If youre familiar with marketing funnels youll notice that these four purposes generally align with the stages of the buying process.
known brand if no one is buying
Either way youll see these whys pre-filled on the content strategy canvas because you need to create content for all purposes. After all theres no point in having a well- anything from you and theres no point in Phone Number List trying to attract customers if you cant retain them. However its important to understand one thing before we continue. Every piece of content can be used for multiple purposes. Many of our blog posts provide examples in practice. For example take a topic like How to find low competition keywords . This article arguably serves all stages of the marketing funnel to varying degrees.
For example take our
Of course some other content will be more focused on solving a problem. Ahrefs vs. page. This page explains the industry perception of Ahrefs compared to our competitors and showcases some of our unique features. Here are the problems AOL Email List that in my estimation are and are not solved Depending on where you are in your content marketing journey you may need to focus more on one of these purposes than another. This is where content moderation can come in handy but thats a whole other topic. Question Where will you publish the content Knowing why you want to create content is a good start but you also need to know where to publish it to attract customers and potential customers.
