Marketers from different industries usually face challenges such as brand building. Creating authority, lead generation, and creating content that really engages and educates the audience. As a marketer at Rock Content, I have also faced this challenge. But, by joining forces with other teams, we develop a regular campaign that has gotten us ahead of these issues.
One of the tasks I have been working on since I joined the Marketing. Team is running the Jam Sessions, our series of live webinars tapping into brilliant minds from. The marketing world to share their expertise with our audience.
Later, we adopted the same strategy, but instead of inviting external experts. We started working with our own in-house talents. An initiative that helped us generate more than 1,000 leads in the past months.
How it all started
An initiative from the former. How Marketing Backstage Rock University team brought the idea of creating a digital marketing training series, delivered by Rock Content’s experts Benin Mobile Number List to the students in our base. It was an adaptation from a test that was run in the past, “Marketing Backstage.” As I’ve had experience running live webinars, I was invit to contribute to the project, which soon went to another level in our strategy.
Rock Content is a market leader in terms of content marketing and has many experts working every day to make marketing better. So, why not count on our experts to spread the word and show how we get things done?
The initiative first aimed to broadcast to students only, but we saw a good opportunity to make it wider, not only educating the audience but also generating marketing results.
Spreading the word
After having the theme and speaker defined .The next step is to create the landing page. Where we will get the subscriptions, write and set up the AOL Email List email marketing communications, create a LinkedIn event, brief the social media agency about the event, and schedule popups and notifications. It may sound simple, but all these actions require attention and many operational tasks.
An important step regarding the creative.Part is that AI may be us to gather.Insights and ideas, however, all the copies must go.Through revision and proofreading by a real person.
This is a process that we defined in order to deliver. Content with high quality and with fewer chances for grammatical errors or typos.
